An evening well-spent with friends of Tatler getting an exclusive sneak peek at the all-new BMW 4 Series Gran Coupé
The launch of the all-new BMW 4 Series Gran Coupé in Singapore has been highly anticipated, as it marks a complete refresh of the series with second-generation models that improve on their predecessors in every area.
Tatler Singapore was among the first to access the series flagship, the BMW M440i xDrive Gran Coupé. Earlier last month, the team arranged a two-day test drive for Dr Felix Li, a friend of Tatler, to put the car through its paces, before inviting him to share about his experiences at a fireside chat jointly hosted by Tatler Singapore and BMW Group Asia.
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Moderated by Jamie Tan, Tatler Singapore’s Branded Content Director, the fireside chat saw Dr Felix reflecting on his experiences with the car. Fellow panellist Mr Daren Ching, marketing director of BMW Group Asia, was also on hand to weigh in with his insights into this new generation of automobiles, and what they mean for BMW—and the future of driving—as a whole.
Among the guests at the fireside chat were Mr Lars Nielson, managing director of BMW Group Asia, as well as Mr Arnt Bayer, managing director of Performance Motors. Attendees were delighted to finally be able to interact with one another in person, of course, with the test drives at the event serving as another highlight for the evening.