Cover Owners of the new BMW 7 Series sedan will be inducted into the BMW Excellence Club, where a whole host of lifestyle perks and networking opportunities await (Photos: BMW)

It comes with the purchase of the BMW 7 Series—the marque's flagship luxury sedan that boasts the best of luxury, innovation and sophistication in design on the roads

Consumer mindsets have shifted in recent years, and along with it, the definition of luxury. Key tenets such as quality and elevated design are still mainstay definitions, but luxury today is also characterised by exclusivity—be it privileges, access or experiences. To cater to the needs of today’s clientele, German auto giant BMW is resolved to go the extra mile with its members-only BMW Excellence Club

This highly exclusive club is only for BMW X7, 7 Series and 8 Series owners and is the doorway to experiences and services that those with exceptional taste, remarkable standards of distinction, and consummate discernment can appreciate most. Through the BMW Excellence Club, this elite group of car lovers can also enjoy networking opportunities and engage with like-minded individuals at bespoke events. Think expertly-crafted dinners, members-only track days and luxury drives—all attentively curated for the most memorable experience ever. Fancy teeing off on an iconic golf course? Look no further than the BMW Golf Cup, the largest international tournament series for amateur golfers in the world. 

But the luxury experiences don’t stop there. Of them includes an invite to a one-year DBS Insignia membership. Besides 100,000 complimentary miles as a welcome gift, members will also be able to enjoy a 24-hour dedicated concierge service as well as a credit limit of up to $1 million to their name. With these, living large has just gotten easier. 

Last but not least, the BMW Excellence Club also ensures that every car-related need is fulfilled beyond expectations. The service concierge allows for hassle-free booking of servicing appointments and a complimentary courtesy car should repairs take a longer time. A collection service is also readily available to pick up and drop off members' vehicles at their doorstep, as well as a car spa to ensure that each vehicle looks its best.

All owners will also have peace of mind knowing that their vehicles are wholly covered with an extensive warranty and are in good hands with BMW’s team of experienced and dedicated service specialists who will keep it in optimal performance shape.

See also: What You Need to Know About the Exclusive BMW Excellence Club

The newly redesigned BMW 7 Series is not only the brand’s flagship sedan but also the ride to the exclusive invitation to the BMW Excellence Club.

The luxurious sedan has always been highly receptive and favoured by the cognoscenti, with the first generation selling far more than a quarter million cars, and every new generation a constant upgrade. Owners of the new BMW 7 Series can expect an extensive refresh of both interior and exterior elements of the car, including an enhanced ergonomic set-up and operating system to elevate their driving experience. Hop into the driver's seat—not only will you observe the sleek aesthetic of the comfortable nappa leather seats, it also comes paired with a voice-activated Personal Assistant feature that will initiate a seat massage function for you and your front seat passenger.

Much like many smart gadgets today, the thoroughbred ride is highly customisable and responds to the driver's every command. It is capable of carrying out tasks such as temperature adjustments and lighting controls and can even estimate the vehicle's drive time till its next refuel.

For eco-conscious drivers, the BMW 745Le xDrive also comes with the option of a plug-in hybrid drive system—this lowers the overall fuel consumption, enables quiet zero-emission driving and also provides a more instant acceleration thanks to the electric motor. 

See also: 3 Things We Like About the Redesigned BMW 7 Series


Click to find out more about the BMW Excellence Club. 

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