Consumer mindsets have shifted in recent years, and along with it, the definition of luxury. Key tenets such as quality and elevated design are still mainstay definitions, but luxury today is also characterised by exclusivity—be it privileges, access or experiences. To cater to the needs of today’s clientele, German auto giant BMW is resolved to go the extra mile with its members-only BMW Excellence Club.
This highly exclusive club is only for BMW X7, 7 Series and 8 Series owners and is the doorway to experiences and services that those with exceptional taste, remarkable standards of distinction, and consummate discernment can appreciate most. Through the BMW Excellence Club, this elite group of car lovers can also enjoy networking opportunities and engage with like-minded individuals at bespoke events. Think expertly-crafted dinners, members-only track days and luxury drives—all attentively curated for the most memorable experience ever. Fancy teeing off on an iconic golf course? Look no further than the BMW Golf Cup, the largest international tournament series for amateur golfers in the world.
But the luxury experiences don’t stop there. Of them includes an invite to a one-year DBS Insignia membership. Besides 100,000 complimentary miles as a welcome gift, members will also be able to enjoy a 24-hour dedicated concierge service as well as a credit limit of up to $1 million to their name. With these, living large has just gotten easier.
Last but not least, the BMW Excellence Club also ensures that every car-related need is fulfilled beyond expectations. The service concierge allows for hassle-free booking of servicing appointments and a complimentary courtesy car should repairs take a longer time. A collection service is also readily available to pick up and drop off members' vehicles at their doorstep, as well as a car spa to ensure that each vehicle looks its best.
All owners will also have peace of mind knowing that their vehicles are wholly covered with an extensive warranty and are in good hands with BMW’s team of experienced and dedicated service specialists who will keep it in optimal performance shape.