A strong character. It’s a trait that’s as nebulous as it is telling, but it’s something you can spot almost immediately. As Sonia Ong drives all around Singapore in the BMW 7 Series, what becomes clear is that it’s a trait that both she and the vehicle share.
The daughter of socialite Nancy Ong, Sonia has certainly carved a path all her own. As an entrepreneur, she started Urbanski—a training and travel company that brings the sport of rollerskiing to the region—in late 2019.
As an extension of that passion, Sonia is also the chair of Rollersports Vision 2030, an initiative designed to “identify skills and equipment gaps” in our national rollersports athletes—all with the end goal of sending those athletes to the Olympics.
The BMW 7 Series features a number of comprehensive updates. Which of these do you feel best complement you, as a person—the confident presence of its exterior, the inspirational style of its interior, or the innovative control offered by its cutting-edge technology?
Sonia Ong (SO) I am all for the cutting-edge technology and user experience of the 7 Series. We took the car out for a long spin around Singapore and one of the first things I noticed was the holographic dashboard on the windshield. That was straight out of Mission: Impossible!
As we were speeding down the highway, the steering wheel thankfully kept me in my lane. I love technology that way—you can get from Point A to Point B safely, without lifting a muscle.