As we inch out of yet another turbulent year, one of the key takeaways that should be acknowledged is how the interest in self-care took centre stage during a prolonged period where many around the world were forced to stay home.
The act of practising self-care can take various forms, but fundamentally, it is all about protecting one’s own well-being and happiness, especially during periods of stress. In Singapore alone, there is no shortage of products and services catered to self-care.
However, one homegrown brand stands apart from the rest by focusing on a niche area in the beauty and wellness sector: vulva care.
Two Lips is Singapore’s first luxury vulva and intimate care brand and at the helm of it is none other than the “Queen of Vulva” and Singaporean businesswoman extraordinaire herself, Cynthia Chua. The founder of Spa Esprit, who splits her time between Singapore and Europe, is well regarded as a visionary in her field, and a leader of many firsts in not just the beauty industry but within the F&B field as well. From launching Strip in 2004 as the first Brazilian waxing salon that broke taboos locally to launching popular eateries and restaurants such as Tiong Bahru Bakery, Bochinche and more—Chua brings with her the same unorthodox mindset in every project she works on.
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And now, Chua has launched Singapore’s (and possibly the world’s) very first physical retail space dedicated to vulva care.
“The vulva is an important part of the body but is often overlooked and neglected as it is a body part that is not discussed and deemed as embarrassing,” Chua tells Tatler in an exclusive interview.
“Vulva care is not only just about taking care of the skin around the area, it is about self-care and loving each and every part of your body, especially a body part that so represents the female form. We want to eradicate the embarrassment and to get people to love their vulvas more.”
Back in November 2020, Two Lips launched a prebiotic range of products as part of its luxury intimate care line that’s designed specifically for the vulva.
These products are specifically formulated to sit between the pH levels of four to six—which is the optimal pH levels needed for the skin on the vulva and face to thrive. These multi-taskers can not only be used for the vulva but on the face, too. In May 2021, the brand followed up with the launch of Wipeout—a biodegradable intimate wipe for the face, body and vulva. Today, Two Lips has grown from its debut product, the Blackout Mask, to a line of 16 products.
Despite the Covid-19 pandemic, Chua has made it clear that she has no plans of slowing down and this is evidenced by the opening of Two Lips’ first physical store in December 2021.