Innovation is at the heart of Van Cleef & Arpels' creative process. In the 125 years since it was founded, the French luxury jewellery brand has introduced numerous revolutionary jewellery creations, including the iconic Zip necklace. It has also patented its emblematic Mystery setting, where rubies, sapphires, emeralds and diamonds are set with no prong or other visible metal components—a true feat in the world of jewellery-making.
Part of their illustrious heritage is watchmaking, infused with their high jewellery expertise to create timeless pieces that embody the spirit of innovation at Van Cleef & Arpels.
For example, the jewellery brand crafted discrete and inventive timepieces hidden in plain sight for women in the early 20th century, when it was considered inelegant for women to wear a watch or even look at the time in public.
No longer a challenge for women, Van Cleef & Arpels continue this tradition of secret watches to instead create a sense of playful surprise and wonder while challenging themselves to reach the full potential of craftsmanship.