Cover The silver dial option with contrasting blue counters (Photo: Courtesy of Maurice Lacroix)
The silver dial option with contrasting blue counters (Photo: Courtesy of Maurice Lacroix)
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Maurice Lacroix presents a fresh-faced spin on one of its signature creations, a paragon of the Swiss watchmaker’s urban suave
For the modern city dweller, the ideal watch has few but exacting requirements. As a statement piece and, for some, a badge of standing, it must exude style without compromising practicality, robustness, and reliability—qualities which make it capable of keeping pace with a dynamic metropolitan lifestyle. These very traits lend a fitting description of Maurice Lacroix’s new AIKON Quartz Chronograph.
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Inspired by the CALYPSO, among this Swiss watchmaker’s popular models in the Nineties, the AIKON has become an icon of the brand in its own right. The collection has significantly evolved since the inaugural edition was released in 2016, adapting new colours, sizes, materials, and complications with every edition. Unveiled at its recent event in Greenhills, Maurice Lacroix reveals its latest take on the Quartz Chronograph in a series of sumptuous new finishes and dial options.
Above The AIKON Quartz Chronograph is offered in three dial variants (Photo: Courtesy of Maurice Lacroix)
The AIKON Quartz Chronograph is offered in three dial variants (Photo: Courtesy of Maurice Lacroix)
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At the heart of this highly versatile, urban-themed timepiece lies a precise quartz movement, eliminating the need for frequent adjustments.
The overall aesthetic of its complementing dial is both sporty and sophisticated. Featuring a striking chronograph function and date display, the dial is offered in a classic black, an ocean-like blue, and a timeless silver with contrasting blue counters. Its surface is enriched with a sun-brushed finish that engages with the light, adding a degree of refinement and dimension to every piece.
Above The dial's sun-brushed finish adds a touch of elegance (Photo: Courtesy of Maurice Lacroix)
The dial's sun-brushed finish adds a touch of elegance (Photo: Courtesy of Maurice Lacroix)
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The masculine case in stainless steel—reduced to 42mm as proof of Maurice Lacroix’s keen consideration of market feedback—accentuates this sheen, lending the watch its distinctive and instantly recognisable look. Now in a size that should suit most wrists, careful consideration has likewise been given to the design of the ergonomic bracelet, granting a secure and comfortable fit.
See also: Maurice Lacroix offers a vision of timeless elegance
Above The new AIKON Quartz Chronograph ensures superb wearer comfort (Photo: Courtesy of Maurice Lacroix)
The new AIKON Quartz Chronograph ensures superb wearer comfort (Photo: Courtesy of Maurice Lacroix)
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Consistent with all AIKON models, the timepiece comes with the brand’s Easy Strap Exchange system, offering a quick swap to a rubber strap with just a few user-friendly clicks. This makes it the perfect companion for any journey and occasion, whether catching a flight, a business meeting, or a breezy morning run.
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Trained as a student journalist, Mac’s knack for writing was a serendipitous discovery. Years later and she can’t imagine doing anything else. When she isn’t typing away on a story, she revels in being lost in a new city, revisiting a cosy film or sitcom, and idling away with her dogs.
