The city of Kuala Lumpur was chosen for the regional launch of BR X5

High above the Kuala Lumpur city skyline, Level 57 at The Exchange 106 was transformed into a space designed to evoke the different dimensions of space and time. Each of this dimension was divided into five separate spaces that guests had to walk through progressively. 

See also: Hublot's The Art of Fusion Party in St. Regis Kuala Lumpur

It was a bizarre world but one that fit in character for Bell & Ross, a relatively young watch brand with a highly innovative spirit—especially so for its new BR X5, for which this event was planned. The wristwatch is resolutely modern complete with a new movement developed in collaboration with Kenissi, a renowned Swiss movement maker. 

Bewildering yet bewitching, the regional launch was also attended by the founders of Bell & Ross, Carlos Rosillo and Bruno Belamich, much to the delight of its hardcore fans—of which there are many here—in the crowd. 

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