Bell & Ross scales new heights with the official opening of its new boutique in 1 Utama Shopping Centre
Taking a cue from its inspiration, Bell & Ross threw an aviation-themed party to celebrate the opening of its new boutique in 1 Utama Shopping Centre, a premier mall in the city of Petaling Jaya, Selangor. Guests were sent a QR code before the event, which was scanned at the entrance modelled after an airport departure gate to gain entry to the boutique.
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Designed in signature black and white, the boutique took elements from an aircraft cockpit for its sleek and minimalist interior. This and the watches on display were complemented, for the launch only, with a futuristic pod dubbed Air.PodX that also served as a unique photowall for the evening.
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Guests were also kept entertained with arcade video games and jigsaw puzzles. Fuelling the vibe was DJ Shawn Zod spinning lively music throughout the evening.
