The new addresses make Malaysia the only country in the world with four Bell & Ross boutiques

With established addresses in such prestigious locations as Pavilion Kuala Lumpur and the Gardens Mall in Kuala Lumpur, Bell & Ross is further consolidating its presence in the valley with two new boutiques: a mono brand boutique in Pavilion Bukit Jalil and a permanent pop-up in 1 Utama Shopping Centre. Both are part of an aggressive expansion this year that already saw new openings in Tokyo and Shanghai. 

Read this: Bell & Ross Reveals 3 New Malaysian Friends Of The Brand

The Pavilion Bukit Jalil outpost takes design cues from aviation, a primary influence at the Swiss-Franco manufacture. The industrial concrete floor recalls runway tarmacs and aircraft hangars while the luminous bands on the ceiling are inspired by the signage at landing strips. Black-and-white prints depicting the aviation world decorate the walls. 

See also: Patek Philippe Opens New Boutique in JW Marriott KL

The pop-up at 1 Utama has a sleeker design language with contrasting black and white elements. Different stations house different collections while a combination frosted plexiglass-clear crystal glass pedestal display the brand's most exclusive collections. 

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