Bell & Ross Expands Footprint, Opening Two New Boutiques in Klang Valley
With established addresses in such prestigious locations as Pavilion Kuala Lumpur and the Gardens Mall in Kuala Lumpur, Bell & Ross is further consolidating its presence in the valley with two new boutiques: a mono brand boutique in Pavilion Bukit Jalil and a permanent pop-up in 1 Utama Shopping Centre. Both are part of an aggressive expansion this year that already saw new openings in Tokyo and Shanghai.
The Pavilion Bukit Jalil outpost takes design cues from aviation, a primary influence at the Swiss-Franco manufacture. The industrial concrete floor recalls runway tarmacs and aircraft hangars while the luminous bands on the ceiling are inspired by the signage at landing strips. Black-and-white prints depicting the aviation world decorate the walls.
The pop-up at 1 Utama has a sleeker design language with contrasting black and white elements. Different stations house different collections while a combination frosted plexiglass-clear crystal glass pedestal display the brand's most exclusive collections.