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The new addresses make Malaysia the only country in the world with four Bell & Ross boutiques
With established addresses in such prestigious locations as Pavilion Kuala Lumpur and the Gardens Mall in Kuala Lumpur, Bell & Ross is further consolidating its presence in the valley with two new boutiques: a mono brand boutique in Pavilion Bukit Jalil and a permanent pop-up in 1 Utama Shopping Centre. Both are part of an aggressive expansion this year that already saw new openings in Tokyo and Shanghai.
Read this: Bell & Ross Reveals 3 New Malaysian Friends Of The Brand
Above Black marble juxtaposes with wooden cabinetry at the Pavilion Bukit Jalil boutique
Black marble juxtaposes with wooden cabinetry at the Pavilion Bukit Jalil boutique
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The Pavilion Bukit Jalil outpost takes design cues from aviation, a primary influence at the Swiss-Franco manufacture. The industrial concrete floor recalls runway tarmacs and aircraft hangars while the luminous bands on the ceiling are inspired by the signage at landing strips. Black-and-white prints depicting the aviation world decorate the walls.
See also: Patek Philippe Opens New Boutique in JW Marriott KL
Pop-up at 1 Utama
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The pop-up at 1 Utama has a sleeker design language with contrasting black and white elements. Different stations house different collections while a combination frosted plexiglass-clear crystal glass pedestal display the brand's most exclusive collections.
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Brian Cheong leads the watch (Tatler GMT) and jewellery content at Tatler Malaysia, combining sharp editorial insight with years of luxury lifestyle experience. A seasoned journalist in luxury watches based in Kuala Lumpur, Brian had previously helmed World of Watches, Men's Folio and Prestige Malaysia.
