This is the luxury watch brand's second boutique in the Malaysian city

Hublot has opened a new boutique in Pavilion Kuala Lumpur, its second in the city after the Suria KLCC address. Echoing the design language of "trans-avant-gardism" found in the Hublot Ginza boutique in Tokyo, the exterior grabs attention with two giga-screens flashing highlights of its universe, including prestigious creative collaborations with artists, athletes, and designers. Etched anodised aluminium panels lend it a sleek look.

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The interior is a veritable visual feast with vivid colours of commissioned art mingling with white timber, rich chocolate ceramic, and pewter grey. Mirrored ceiling creates a surreal sense of space. This innovative blend of materials echoes Hublot's Art of Fusion ethos, sparking imagination and creativity. 

“We are thrilled to see Kuala Lumpur welcome a second Hublot boutique," declares Michael Tay, group managing director of The Hour Glass, the exclusive distributor of Hublot in Malaysia. "This is testament to strong demand within the region and the attractiveness of Hublot’s ethos and products in one of the world’s most sophisticated markets."

Hublot's boutique in Suria KLCC, which opened in 2008, is the Swiss brand's first boutique in Southeast Asia. Since then, Hublot has seen rapid expansion in the region, with new openings in Singapore and Bangkok despite the ongoing pandemic. 

"Mono-brand boutiques will continue to be a key strategy for Hublot as they allow clients to remain close to developments taking place at our home in Switzerland while strengthening our visibility and prominence in a competitive landscape. This proves that connoisseurs appreciate these authentic experiences of advanced watchmaking by one of the industry’s vanguards," says Ricardo Guadalupe, CEO of Hublot.

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