Cover The soaring facade with glass panels and mirrored pieces

The opening in glitzy Ginza coincides with the Swiss manufacture's 40th anniversary this year

The bright lights of Ginza in Tokyo welcomed a new addition into their fold - Hublot, which boasts a spectacular 56m facade. The new store, dubbed the Hublot Tower, is located along the prestigious Chuo-dori Street, the main shopping belt of Ginza. Thanks to laminated glass panels adorning the soaring facade that create a beautiful glitter during the day and a luxurious glow at night, it steals attention away from its equally posh neighbours.

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Inside is 330sqm of retail space comprising three floors — its largest flagship boutique yet — complete with a crystal chandelier hanging from a vaulted ceiling reaching more than 9m in height. Mimicking the reflective exterior, the interior is kitted out with similar elements, including the staircase with sides of zigzag laser-cut mirrored stainless steel.