Bell & Ross earned its reputation as the cool kid with its sporty take on the square case shape with round dials inspired by the layout of flight instruments. The BR05 retains the round-within-a-square aesthetic (complete with the four screws on the bezel) but with curvier corners.
The first links of the bracelet or the rubber strap are integrated into the case for a clean, cohesive look. Satin-finished surfaces and polished bevels lend the steel a luxe industrial appeal.
Creative director Bruno Belamich says the new design reminds him of the Seventies era. “The result is a graphic style which is both striking and modern,” he enthuses.