Designed for the city dweller, the new three-hand watch is a fine addition to the modern man’s wardrobe

In the search for the perfect everyday watch, the Bell & Ross BR 05 has stood as a strong contender that manages to combine style, function as well as comfort. With its graphic, streamlined shape and rounded edges, the chic and modern watch has been incredibly successful in its various iterations. 

When it was presented in 2019, the three-hand BR 05 was offered in different dial colours from black to silver grey and navy blue—each with its own appeal. In the latest addition to the popular line, Bell & Ross has released the watch in a new metallic brown shade with copper highlights. 

Read more: Bell & Ross Launches the BR 05 Chronograph For the Modern Explorer

“You have to breathe life into a range”, says Bruno Belamich, creative director and co-founder of Bell & Ross. “It can be achieved through technique (movement), materials, or details. For the BR 05 Copper Brown, we chose the colour.”

Reminiscent of the light at the end of a summer’s day, Copper Brown was developed specifically for the BR 05, which is the only Bell & Ross watch to feature it. It is a unique shade that adds a touch of personal style to the BR 05 and to any outfit. 

“Brown is a colour that is increasingly in demand in watchmaking”, adds Belamich. “It’s an easy-to-wear, stylish colour commonly found in the modern man’s wardrobe.” Certainly, the warmth and lightness of the BR 05 Copper Brown pairs effortlessly with leathers, and in both casual and formal wear.

To bring out the shine of the mesmerising golden-brown colour on the dial, it is enriched by a sunburst finish, which also gives the dial a precious quality. In addition to this luminosity, several coats of transparent brown varnish are applied to the dial’s metal plate to create depth, and to achieve this particular shade of Copper Brown. 

To make this a watch for day-to-night, it has, in true Bell & Ross fashion, an easily readable dial with hands, indexes and numerals coated in super-luminova, which provides a nice contrast with the brown dial. 

And as with other BR 05 watches, this new Copper Brown edition comes with an integrated bracelet where the 40 mm steel case and the steel bracelet are fused together to create a more ergonomic fit. For a sportier look, the watch is also available with a brown rubber strap designed to match the shade of the dial. 

Without a doubt, the new Copper Brown colour is an exciting addition to the BR 05 family—one that is elegant and robust; unique yet approachable—and sure to become the contemporary gentleman’s choice companion to have on the wrist. 


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