Cover La D de Dior Buisson Couture won the Jewellery Watch Prize at GPHG 2025
La D de Dior Buisson Couture won the Jewellery Watch Prize at GPHG 2025
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Christian Dior’s passion for vibrant gardens led to an award-winning timekeeping treasure
Dior is much more than a fashion house sewing fabrics into works of wearable art. It has, for years, skillfully translated its tailoring expertise in horology, creating brilliant (literally!) timepieces that are as coveted as its couture. This is finally acknowledged by the community of watch experts at Grand Prix d’Horlogerie de Genève (GPHG) 2025 where it nabbed the Jewellery Watch Prize for La D de Dior Buisson Couture.
Read more: Dior entices with the bold allure of the new Chiffre Rouge collection
Conceived by Victoire de Castellane, artistic director for jewellery at Dior, the watch reaffirms its exploration of beautiful gardens with a watch that is as resplendent as Jardin Christian Dior in Normandy. From the careful selection of stones to their artful setting, La D de Dior Buisson Couture is all about beauty, colours, and sensuality, in which each gem acts as a delicate petal.
Above The dial is decorated with more than 1,000 gemstones
The dial is decorated with more than 1,000 gemstones
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A triumph of artistry and technique, the rose gold dial is set with more than 1,000 stones that include rubies, tsavorites, and diamonds in brilliant, pear, oval and marquise cuts. The gemsetter expertly assembled them to create a sense of volume and depth, while keeping the metal framework invisible.
Fifty brilliant-cut diamonds also grace the bezel, while a flower created with diamonds and pink sapphires embellishes the crown. Bejewelled blooms even appear on the caseback.
The black velvet strap features a pink gold ardillon buckle set with brilliant-cut diamonds.
See also: Get ready with Jennifer Lawrence and Dior for the ‘Die, My Love’ premiere
Above Setting a delicate flower
Setting a delicate flower
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Time is displayed via off-centred hands that are almost imperceptible among the vibrant jewels.
Total hours of work? 450, with 150 hours devoted to gem-setting. The effort? Totally worth it as it’s akin to having a garden in full, glorious bloom on the wrist.
Above Setting diamonds on the pink gold bezel
Setting diamonds on the pink gold bezel
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Brian Cheong leads the watch (Tatler GMT) and jewellery content at Tatler Malaysia, combining sharp editorial insight with years of luxury lifestyle experience. A seasoned journalist in luxury watches based in Kuala Lumpur, Brian had previously helmed World of Watches, Men's Folio and Prestige Malaysia.
