Cover Anson Au Yong, Daniel Lim and Nickson Au Yong

From formal to sporty, Chopard's collections of luxury timepieces for men are truly exceptional. Here's why

The name Chopard immediately conjures sumptuous imageries of dripping diamonds, coloured gemstones and red carpet glamour. And while it is beloved by stylish women from celebrities to CEOs around the world, the Chopard universe is not actually limited to the feminine. Far from it, in fact.

Founded in 1860 by Louis-Ulysse Chopard in Switzerland, it first gained fame for its beautifully crafted ultra-thin pocket watches for men and boasted European nobility among its distinguished clients. 

The current owners of Chopard, the Scheufele family, acquired Chopard in 1963, in the desire to have their own Swiss movement manufacture. Under the Scheufeles, Chopard gradually expanded and enhanced its watch production capability.

Co-president Karl-Friedrich Scheufele is committed to and largely responsible for making Chopard a leading name in haute horlogerie. For one, he spearheaded the establishment of the Fleurier manufacture, which was built to bolster the company's fine watchmaking arm. Its first task? Develop an entirely new movement that would drive the creativity of its future L.U.C timepieces. The result was Calibre 1.96 that combined a bi-directional rotor with twin barrels, which has become a standard feature in all L.U.C watches.

See also: Chopard And Its League Of Gentlemen

Let's take a closer look at the three collections for men in the House of Chopard.


The L.U.C collection is the Swiss maison’s ultimate expression of haute horology. All L.U.C calibres are COSC-certified chronometers while their superlative hand-finishing must meet the approval of Poincon de Geneve or Qualite Fleurier.

The collection has served as the ultimate canvas for Chopard’s innovations, including the world's first wristwatch with four barrels, L.U.C Quattro. Most recently, it perfected the functionality of sapphire crystal gongs for the L.U.C Full Strike minute repeater, which won the Aiguille d’Or at the Grand Prix d’Horlogerie de Genève in 2017.

Not one to rest on it laurels, Chopard sought to improve the minute repeater by collaborating with two classical musicians, brothers Gautier and Renaud Capuçon, to further refine its sound. And then it took it to another level with a piece that is constructed entirely of sapphire crystal, from case to crown, offering an incomparable sense of transparency to best enjoy the remarkable beauty of this complicated timepiece.

See also: Chopard Special Edition Watches Celebrating the 25th Anniversary of its Manufacture


Mille Miglia

Since 1988, Chopard has been a loyal partner of Italy’s 1000 Miglia, an endurance motorsport comprising vintage cars that has been hailed as the “most beautiful race in the world”. Chopard co-president Karl-Friedrich Scheufele himself is a big fan and a regular racer.

To solidify its partnership, it created an entire watch collection dedicated to it: the Mille Miglia. A luxury watch that bridges “automotive engineering and mechanical watchmaking”, the collection is divided into two.

First is the Mille Miglia Classic Chronograph inspired by cars from 1927 to the 1940s with a circular brushed dial that mimics the classic dashboard of a car. Second is the Mille Miglia GTS designed to evoke the nostalgia for cars from the 1940s to 1950s. These chronometer-certified chronographs boast a date counter at 3 o’clock, with a leather or rubber strap decorated with racing tyre patterns.

Alpine Eagle

In 2019, Chopard introduced the Alpine Eagle collection inspired by the Swiss Alpine landscape complete with a sunburst dial design that recalls the iris of the Alpine eagle, hence the name. Eight screws are visible on the bezel. Case, bezel and integrated bracelet are made of Lucent Steel A223, an alloy developed in-house that is stronger and more durable than steel.

“[Lucent Steel A223] is as rich and complex as gold, the result of a re-smelting process. It has three distinctive characteristics: hypoallergenic, is comparable to surgical steel and has 223 Vickers hardness that is 50 per cent more resistant to abrasion than steel. And its structure is such that it reflects light exceptionally well," said Karl-Friedrich Scheufele.

The Alpine Eagle represents an exciting addition to Chopard’s repertoire of masculine watches, an urban contemporary option that translates seamlessly from day to night. Since its launch, it has appeared in numerous variations, including an ultra luxurious ethical gold set fully in diamonds.


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