And who could blame them? After all, Chopard has an incredibly rich heritage in the craft of fine watchmaking – right from the very beginning, as a matter of fact. Founder Louis-Ulysee Chopard was an artisan watchmaker in the 19th century who grew his company to become a renowned maker of timepieces with extraordinary accuracy and sophistication, catching the eyes of Tsar Nicholas II of Russia, among others.
Today, it may be a red carpet staple, adorning the slender necklines of movie stars with its glamorous jewellery, but Chopard has never lost touch with its watchmaking roots.
Its watchmaking reputation has actually grown dramatically over the years, solidifying its position amongst the best in Switzerland with the founding of the Fleurier manufacture that produces all of its high-end movements as well as Qualite Fleurier that guarantees a watch to be 100% Swiss made according to stringent quality standards. For instance, one of the conditions is that the movement has to be certified by the Official Swiss Chronometer Testing Institute (COSC) for superior chronometry.