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A cut above the rest, the American luxury jewellery brand is the first to showcase the full craftsmanship of their coveted diamonds
Tiffany & Co’s commitment to sustainability and traceability of its diamond shines brightest for ESG-inspired (Environmental, Social and Governance) investors.
The company launched its Diamond Source Initiative back in 2019, and became the first global luxury jeweller in 2020 to disclose the countries where its newly sourced, individually registered diamond of 0.18 carats or larger are crafted.
This information will be available from any sales professionals, and printed on the Tiffany Diamond Certificate.
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Why having traceable transparency matters
According to a recent survey data from Tracemark’s Sustainable Luxury Consumer Report 2021, 71 per cent of the consumers will choose a piece of jewellery for its traceability and up to 77.5 per cent of consumers would pay more for a traceable product.
The data also shows that 94 per cent of consumers believe jewellery brands should be more transparent about the provenance of the diamonds.
As consumers become savvier and more knowledgeable, demand regarding transparency and trustworthiness of the high jewellery they are buying becomes more important.
See also: Tatler’s Guide to the Watches to Invest In This Year
