Cover An expert at the Tiffany diamond workshop in Mauritius examines a stone through a loupe
An expert at the Tiffany diamond workshop in Mauritius examines a stone through a loupe
1 / 1
Tatler+
A cut above the rest, the American luxury jewellery brand is the first to showcase the full craftsmanship of their coveted diamonds
Tiffany & Co’s commitment to sustainability and traceability of its diamond shines brightest for ESG-inspired (Environmental, Social and Governance) investors.
The company launched its Diamond Source Initiative back in 2019, and became the first global luxury jeweller in 2020 to disclose the countries where its newly sourced, individually registered diamond of 0.18 carats or larger are crafted.
This information will be available from any sales professionals, and printed on the Tiffany Diamond Certificate.
Read also: Princess Margaret’s Art Deco Bracelet Auctioned at US$55K
Why having traceable transparency matters
Above Tiffany Love Engagement caseline featuring the Diamond Source Initiative
Above A closeup of a rough white diamond showcased in a Tiffany diamond workshop in Antwerp
Tiffany Love Engagement caseline featuring the Diamond Source Initiative
1 / 2
According to a recent survey data from Tracemark’s Sustainable Luxury Consumer Report 2021, 71 per cent of the consumers will choose a piece of jewellery for its traceability and up to 77.5 per cent of consumers would pay more for a traceable product.
The data also shows that 94 per cent of consumers believe jewellery brands should be more transparent about the provenance of the diamonds.
As consumers become savvier and more knowledgeable, demand regarding transparency and trustworthiness of the high jewellery they are buying becomes more important.
See also: Tatler’s Guide to the Watches to Invest In This Year
Tiffany & Co.'s "Diamond Craft Journey"
Diamonds are tested for fluorescence at the Tiffany diamond workshop in Antwerp
1 / 4
As a pioneer in responsible sourcing and diamond traceability, Tiffany’s high jewellery pieces will be among the top of the list for investors and collectors alike.
Beginning from the source, the Diamond Craft Journey demonstrates Tiffany’s push for responsible sourcing. These regions or countries of origin illustrated in it are usually referred to as the provenance of the diamond in the industry.
More than just a map of where a diamond has been, it represents the positive impact of its operations on the local community, human rights and the environment.
Read also: Here’s How You Can Really Wear These NFT Diamond Earrings
The process of becoming a Tiffany & Co. diamond
1 / 2
Only 0.04 per cent of the world’s gem-grade diamonds are accepted into Tiffany & Co.. The rigorous quality standards are put in place to ensure all of their diamonds are of the highest quality.
Tiffany will then cut and polish these diamonds at its workshops in Belgium, Botswana, Mauritius, Vietnam and Cambodia.
Meanwhile, grading and quality validation takes place in Tiffany’s workshop in New York where the superlative grading requirements and standards are established. Tiffany’s diamonds are meticulously evaluated at the network of Tiffany Gemological Laboratories in the US, Cambodia and Vietnam.
See also: 5 Most Expensive Diamonds In The World
1 / 2
Finally, Tiffany sets most of its diamonds at its workshops in the US. Here, setters will adjust each prong and basket on an engagement ring by hand individually to reveal the beauty of each stone.
When this is done, a Tiffany diamond is now ready to be placed in its iconic Tiffany Blue Box and bag.
Aside from the push for diamond traceability, Tiffany is also committed in its sustainable business practices. With the Ring Upgrade Program at Tiffany, this allows you to upgrade your Tiffany’s engagement ring. More details on the Upgrade Program is available when you speak to Tiffany’s diamond expert.
YOU MAY ALSO LIKE
A Tiffany & Co x CryptoPunks NFT Collaboration May Be in the Works
Credits
Images: courtesy of Tiffany & Co
Topics
