Don’t worry, the diamond is real. L’Dezen, founded by Payal Shah, will be the first fine jewellery company to launch a pair of “digi-physical” NFT diamond earrings with Digital Twin, an NFT art, fashion and tech marketplace built on Ethereum at a 24-hour auction on March 10.
The Limitless Earrings, made of 18K enamel gold diamond, is designed exclusively for the digital auction. The winner will receive the earrings’ NFT, backed to its physical counterpart, and can accessorise any profile picture (PFP) NFT that he or she owns in a custom 3D rendering of the jewellery.
As for the real earrings? They are stored away and insured by Digital Twin. The winner can redeem the earrings by connecting his or her wallet to L’Dezen’s website, and the physical asset will be shipped to the winner’s home address once ownership is proven.