This story was first published on April 8, 2022, and updated on August 1, 2022.
Update: Tiffany & Co has confirmed its first venture into Web3: NFTiff, a collaboration with the NFT collection, CryptoPunks. Exclusive to CryptoPunks holders, the jewellery brand’s first NFT collection will grant holders access to render their digital CryptoPunk NFT into a physical, bespoke pendant. The NFTiff collection will launch on August 5, with only 250 digital assets up for grabs in the world. Each NFT is priced at 30 Ethereum (or US$51,000).
Back in April, the New York jeweller’s executive vice president Alexandre Arnault took to Twitter to share photos of a CryptoPunk pendant, modelled after the NFT that he owns.
Crafted from rose gold and enamel, the pendant is embellished with a sapphire and a Mozambique ruby, both baguette-cut, as well as a round-cut yellow diamond. On the punk, the pendant is engraved with the Tiffany & Co copyright.
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Arnault captioned his tweet simply, writing, “When punks go wild at Tiffany & Co.” While he didn’t announce an actual collaboration, it it’s not unlikely for Tiffany & Co to be on board with the buzzy world of NFTs.
In 2022, the American luxury jewellery brand pulled an April Fool’s prank by announcing its new cryptocurrency, TiffCoin. While that didn’t materialise, a few days later, the brand actually launched a collection of engraved and numbered TiffCoins that owners could use to access future Tiffany & Co events.