Cover Photo: Tiffany & Co

Tiffany & Co executive vice president Alexandre Arnault first teased a CryptoPunk pendant embellished with gemstones back in April

This story was first published on April 8, 2022, and updated on August 1, 2022.

Update: Tiffany & Co has confirmed its first venture into Web3: NFTiff, a collaboration with the NFT collection, CryptoPunks. Exclusive to CryptoPunks holders, the jewellery brand’s first NFT collection will grant holders access to render their digital CryptoPunk NFT into a physical, bespoke pendant. The NFTiff collection will launch on August 5, with only 250 digital assets up for grabs in the world. Each NFT is priced at 30 Ethereum (or US$51,000).

Back in April, the New York jeweller’s executive vice president Alexandre Arnault took to Twitter to share photos of a CryptoPunk pendant, modelled after the NFT that he owns.

Crafted from rose gold and enamel, the pendant is embellished with a sapphire and a Mozambique ruby, both baguette-cut, as well as a round-cut yellow diamond. On the punk, the pendant is engraved with the Tiffany & Co copyright.

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Arnault captioned his tweet simply, writing, “When punks go wild at Tiffany & Co.” While he didn’t announce an actual collaboration, it it’s not unlikely for Tiffany & Co to be on board with the buzzy world of NFTs.

In 2022, the American luxury jewellery brand pulled an April Fool’s prank by announcing its new cryptocurrency, TiffCoin. While that didn’t materialise, a few days later, the brand actually launched a collection of engraved and numbered TiffCoins that owners could use to access future Tiffany & Co events.

Read more: Tiffany & Co Launches Limited-Edition 18K Gold Coins After April Fool’s Day Joke

Tiffany & Co’s partnership with CryptoPunks is similarly rooted in the physical world; with NFTiff, the brand has started offering their clients a service to turn their CryptoPunk collectibles into real-life pieces of jewellery.

That approach also aligns with what Alexandre’s father, Bernard Arnault, said earlier this year regarding his stance on NFTs: “At present we’re in the real world selling real products. Surely it’s captivating, it’s interesting, it’s fun. But we have to see what the application of the metaverse and these NFTs will be.”

CryptoPunks is an NFT collection created by Canada-based developer duo, Larva Labs. It features 10,000 NFTs in all, each featuring an 8-bit-style, algorithm-generated pixel art portrait of “punky-looking guys and girls”, the creators write, but also apes, zombies and aliens. CryptoPunks can be purchased using Ethereum on the NFT marketplace, OpenSea.

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