Cover Graff Butterfly Silhouette Diamond Pendant
Graff Butterfly Silhouette Diamond Pendant
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From nature-inspired motifs to architectural designs, Graff’s core collections encapsulate the house’s legacy of transformative craftsmanship
Graff’s signature collections are more than just expressions of beauty—they are touchstones of the British jewellery house’s creative vision and diamond mastery. Each one distils a defining theme, whether it's transformation, strength, connection or timeless love, into jewellery that speaks to modern collectors.
While the brand is globally renowned for its record-breaking stones and spectacular high jewellery creations, these core collections articulate Graff’s signature design codes in pieces that are distinctly modern, refined, and versatile enough for everyday wear. From the graceful flight of the Butterfly to the bold geometry of Threads, here are six collections that form the foundation of Graff’s design language.
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Graff Butterfly Silhouette Diamond Earrings (left) and Ring
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Butterfly
At the heart of Graff’s visual universe is the butterfly—an enduring symbol of transformation and beauty that has been reinterpreted time and again. The Butterfly collection offers a poetic range of styles, from the delicate Butterfly Silhouette, designed for layering and daily wear, to the more vibrant Pavé Butterfly and the classic symmetry of the Classic Butterfly, each evoking movement and grace through the artful arrangement of diamonds in various cuts like round, marquise, pear-shape and pavé. More than decorative, these pieces are talismans, carrying an emotional weight that resonates with many collectors.
Above The Laurence Graff Signature rings come in several diamond-set variations
The Laurence Graff Signature rings come in several diamond-set variations
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Laurence Graff Signature
Named for the house’s founder, the Laurence Graff Signature Collection marks a contemporary pivot for the brand, introducing unisex jewellery that honours Graff’s diamond-cutting legacy through clean lines and faceted gold surfaces. Available in rose, yellow or white gold with or without diamonds, the collection includes sleek bangles, earrings, rings and pendants designed to be stacked, layered and lived in. Its minimalist form belies the complexity of its inspiration—the angular facets that mirror a diamond’s internal brilliance.
Graff Tilda's Bow Diamond Pendant (left) and Ring
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Tilda’s Bow
Inspired by Laurence Graff’s bond with his granddaughter, the Tilda’s Bow collection captures the delicate motion of a silk ribbon tied with love and intention. Every loop and curve is rendered in shimmering pavé or custom-cut diamonds, each bow slightly different in design—much like the relationships they honour. A modern take on a classic motif, these pieces are imbued with intimacy and are designed to become treasured heirlooms.
Above From left: Graff Wild Flower Twist Diamond Bangle and Rings
From left: Graff Wild Flower Twist Diamond Bangle and Rings
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Wild Flower
Drawing on the free-spirited elegance of untamed gardens, Wild Flower by Graff celebrates the resilience and beauty found in nature. Organic asymmetry defines the collection’s sculptural blooms, crafted with meticulous care using both traditional hand-sculpting techniques and 3D technology. The result is a collection that’s both romantic and powerful, with rings, earrings and pendants designed to be worn in layered, expressive combinations. Like the wildflowers that inspire them, no two are alike.
Above Graff Threads Diamond Pendant
Graff Threads Diamond Pendant
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Threads
Reflecting the pace and pulse of modern life, the Threads collection is a striking exercise in geometry and symbolism. Criss-crossing bars of diamonds form a glittering network—meticulously planned yet appearing spontaneous—that nods to the invisible bonds that connect us. Designed with both everyday and high jewellery interpretations, Threads pieces range from understated bracelets and earrings to elaborate diamond lattice necklaces.
Graff Icon Round Diamond Pendant
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Fall in Love with Graff
Beyond their artistry and design innovation, Graff’s signature collections also make exceptional gifts—whether for a loved one or as a personal milestone. The symbolism behind each design offers meaningful connections, making them ideal for marking life’s most significant occasions.
For anniversaries, Tilda’s Bow offers a poetic expression of love and lasting devotion, while the Butterfly collection, long associated with transformation and new beginnings, makes a thoughtful choice for birthdays, personal achievements or the start of a new chapter.
For a gift that’s both modern and timeless, the Laurence Graff Signature bangles are perfect—sleek, stackable, and unisex, they can be worn solo or layered to reflect a unique personal style. Similarly, the intricate design of Threads celebrates meaningful connections and shared stories, making it a compelling option for celebrating friendships or milestones.
And for the ultimate romantic gesture, there is the Icon collection. Featuring radiant diamond halos in scintillating earrings, pendants and engagement rings, it is the quintessential day-to-night jewel. Exuding timeless elegance, each diamond is precisely matched for colour and clarity, and set with the utmost precision—designed to shine from every angle, and to last a lifetime.
Whether chosen to commemorate an occasion or simply to celebrate the present, Graff’s signature collections offer a breadth of meaningful, exquisitely crafted options—each one a reminder that diamonds may last forever, but the memories they mark are even more precious.
Discover more at graff.com
Credits
Images: Graff
Topics
Annabel Tan is the Editor of Watches and Jewellery at Tatler Singapore, where she covers all things luxury timepieces and fine jewellery across both print and digital platforms. She is also the Editor of Tatler GMT Singapore, a role that deepens her fascination with the ever-evolving world of watchmaking. Outside of work, she’s usually on the hunt for her next favourite watch that she can’t afford, planning her next beach getaway, or catching up on the latest Formula 1 race.
