Cover Chopard’s co-president and artistic director Caroline Scheufele
Chopard’s co-president and artistic director Caroline Scheufele
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Chopard hosted a private dinner for its VIP clients at MGM Cotai in Macau, showcasing high jewellery as well as pieces from Caroline's Couture, the brainchild of the maison’s co-president and artistic director Caroline Scheufele; the exclusive event welcomed the likes of Pansy Ho and Beatrice Ho
On November 1, Chopard hosted an exclusive dinner for its VIP clients at MGM Cotai in Macau. The event showcased Chopard’s high jewellery Red Carpet Collection 2024—one of the most highly anticipated offerings on the maison’s calendar—as well as pieces from Caroline’s Couture, which was established by Chopard’s co-president and artistic director Caroline Scheufele.
The event, with the theme Once Upon a Time, took place at the integrated resort’s VIP luxury enclave The Mansion. The space was transformed into a garden oasis and welcomed guests into its serene, intimate atmosphere. Lush greenery framed the setting, while vibrant, colourful flowers adorned every corner, a mirror of the artistry of the jewels and couture on display. Scheufele mingled with guests, who included Pansy Ho, chairperson and executive director of MGM China Holdings; Beatrice Ho, a Tatler’s Asia’s Most Stylish honouree; and Michelle Cheng-Chan, CEO of Hong Kong luxury PR and brand marketing group Occasions Asia Pacific.
In case you missed it: 77th Cannes Film Festival: The most luxurious Chopard jewellery on the red carpet
Pansy Ho (centre) and Caroline Scheufele (second to right)
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As the evening unfolded, models gracefully showcased exquisite pieces of jewellery and phenomenal fashion designs. In a nod to the 77th edition of the Cannes Film Festival, there were 77 jewellery creations inspired by fairy tales on view, as well as 77 pieces of couture, crafted by some of the finest workshops, embroiderers, feather artisans, tailors and milliners from around the world. Chopard’s Red Carpet Collection, released annually, consists of pieces designed by Scheufele for actresses on the red carpet of the Cannes Film Festival, of which the house has been an official partner since 1998—and this year was no different. A particular highlight was the inclusion on several of the dresses of almost 500 stunning butterfly motifs handcrafted by artisans of ancient Chinese Miao embroidery.
Above Inside the exclusive event
Inside the exclusive event
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Above Chopard high jewellery and Caroline's Couture
Chopard high jewellery and Caroline's Couture
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This feature was inspired by Pansy Ho, a global ambassador of the Miao embroidery industry, a historic craft of the Miao ethnic groups in the Guizhou region of southwest China. “I’ve always been looking for the best craftsmanship for our jewellery and watch creations and I wanted the same exceptional knowhow for Caroline’s Couture; when Pansy Ho first introduced me to Miao embroidery, I was blown away by the beauty of [the artisans’] work, and I immediately decided I wanted to work with them and include their embroideries within my couture collection,” Scheufele tells Tatler.
Above Beatrice Ho in the designs
Beatrice Ho in the designs
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“We want to build a strong collaboration with Miao embroidery to allow for the preservation of this cultural specificity. Integrating these embroideries in my collections contributes to the guarantee of economic prosperity for the artisans,” she continues, adding that it is important to ensure economic prosperity for the younger generation who are interested in the craft; otherwise, “it can sadly disappear”.
Caroline Scheufele
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Above Chopard high jewellery and Caroline's Couture
Chopard high jewellery and Caroline's Couture
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Above Chopard high jewellery and Caroline's Couture
Chopard high jewellery and Caroline's Couture
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Highlighting the fusion of haute couture and traditional craftsmanship, the event celebrated the intricate skill and artistry of Miao embroiderers. Guests came away with a deeper appreciation for the narratives behind each piece, with an emphasis on the importance of cultural preservation in the world of high fashion. It is a testament to the power of collaboration in fostering an enduring legacy of creativity and craftsmanship, inspiring future generations to cherish and uphold their cultural heritage.
Credits
Photography: Lamma (Beatrice Ho)
Andrea Lo was the Executive Editor of Tatler Hong Kong and Editor of Tatler Macau.
Born in Canada and raised in Hong Kong and England, she started her career in journalism in 2012.
Follow her on Instagram @andreastephenielo.
