Seoul Fashion Week spring/summer 2022 will go digital this year from October 7–15, according to the Seoul Metropolitan Government. It is set to take place at the National Palace, one of Seoul’s historical landmarks as well as other locations that represent the city’s cultural heritage.
Kai, a member of the K-pop group, EXO has been chosen as the face and ambassador of this season’s show. He will engage in promotional content while wearing BMUET(TE) outfit, one of the local brands and global ambassadors presenting at the show.
With the theme of presenting Seoul’s past, present and future, there will be a runway stage that showcases the past traditions, present and future of the city through a fashion film. It will be shot in famous locations that showcase Seoul’s history, culture and landscape and where traditions and modernity meet.