The Hyundai Seoul, the city's biggest mall, will open this Friday in the financial district, Yeouido, and is anchored by the Hyundai Department Store, which will be the largest department store in the capital. The hotly-anticipated project, which was first announced in 2016, features futuristic new retail experiences inspired by recent events—developed using Amazon Web Services technology, several stores in the mall on the top floors are unstaffed and, according to early reports, will allow shoppers to enter with QR codes and make unassisted purchases through mobile apps.
Centered around an atrium featuring a nature installation that incorporates a waterfall and an indoor botanical garden, the Hyundai Seoul is also home to new museum ALT.1, which will host a large-scale Andy Warhol retrospective scheduled to open in conjunction with the mall opening.
"Based on our 50 years of capacity in the retail business and innovations created from our knowhow, we will develop our new department store into a representative lifestyle landmark of Seoul," Hyundai Department Store CEO Kim Hyung-jong told the Korea Times last month. "We will offer new shopping experiences and values that shoppers have never come across before and suggest new directions for future department stores."
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