Cover As the Serbian designer introduces Mihano Momosa to Southeast Asia, he does so with a vision that feels both consistent and deeply personal—one that has quietly evolved over time. (Photo: Amru Shakir)
As the Serbian designer introduces Mihano Momosa to Southeast Asia, he does so with a vision that feels both consistent and deeply personal—one that has quietly evolved over time. (Photo: Amru Shakir)
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Designer Mihailo Anušić brings Mihano Momosa to Southeast Asia, continuing a floral design language rooted in discipline, memory and the lasting influence of his mother
In a world where trends come and go, it is quietly powerful when a designer centres women—not as muses, but as the essence of what they create. For Mihailo Anušić, the name behind Mihano Momosa, that vision is unmistakable. Known for his signature floral motifs and romantic silhouettes, his work places women in a modern fairytale, where they are not simply dressed, but elevated.
As the Serbian designer introduces Mihano Momosa to Southeast Asia, he does so with a vision that feels both consistent and deeply personal—one that has quietly evolved over time. “Nothing has changed significantly,” he reflects.
“We’ve introduced a few new silhouettes, and the flower motif has evolved, but the brand DNA remains the same.” In an industry defined by constant reinvention, Anušić’s commitment to consistency stands out. His designs continue to centre women and their presence, surrounding them in what he describes as a modern fairytale—soft, romantic, and grounded.
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We’ve introduced a few new silhouettes, and the flower motif has evolved, but the brand DNA remains the same
His mother's influence
Above At the heart of this vision is his mother, who passed when he was a child but remains his most powerful influence
At the heart of this vision is his mother, who passed when he was a child but remains his most powerful influence
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At the heart of this vision is his mother, who passed when he was a child but remains his most powerful influence. He learned from her not only to be honest in self-expression but also to approach creation without limitations. These teachings have formed the foundation of his work, influencing not only what he does but also how he creates. Emotional connections deeply influence his designs.
The summers he spent at his mother’s childhood home in Serbia, enveloped by vibrant gardens, have left an indelible mark on his creative vision. These cherished memories are reflected in the brand’s signature floral motifs, which evolve with each collection. The flowers transcend mere decoration; they embody profound personal significance, rooted in feelings of nostalgia, love and a sense of home.
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She is always with me—in my heart and in my art
Above Designer Mihailo Anušić (Photo: Amru Shakir)
Above Designer Mihailo Anušić (Photo: Amru Shakir)
Designer Mihailo Anušić (Photo: Amru Shakir)
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Anušić's work is not only sentimental. Along with imagination and emotion, his mother instilled in him a strong sense of discipline, especially the value of boundaries. “Boundaries are essential in life, in relationships, in business, and in fashion,” he explains. This mindset enables him to navigate an ever-changing industry while staying true to his personality, adjusting without sacrificing the essence of his brand. Rather than looking too far ahead, Anušić prefers to remain present. “I like to enjoy what has been done,” he says. “I don’t know what the future holds, so I stay curious and open.” It is this balance between memory and modernity, emotion and restraint. And that defines the Mihano Momosa today.
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Above Designer Mihailo Anušić (Photo: Amru Shakir)
Above Designer Mihailo Anušić surrounded by his 2026 bridal collection (Photo: Amru Shakir)
Designer Mihailo Anušić (Photo: Amru Shakir)
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More than a year later, Mihano Momosa's presence in Southeast Asia feels less like an arrival and more like a quiet continuation, shaped by belief, memory, and the poetry of its signature shapes. The woman who shaped Mihailo Anušić still has an effect on every flower and fold. It's not about following trends here; it's about creating a design identity that honours childhood memories, personal history and the people you love who inspire each new creation.
Credits
Photography: Amru Shakir
Topics
Aliya Qarina is the Junior Style Writer at Tatler Malaysia with an interest in fashion and beauty. Her writing often focuses on contemporary style, beauty culture and emerging trends.
