Cover ‘Ticket to Heaven’ star Norawit Titicharoenrak curates a brand portfolio that includes Chanel, Tommy Hilfiger, L’Oreal, Bonchon and more (Photo: Jacopo Raule/Getty Images)
‘Ticket to Heaven’ star Norawit Titicharoenrak curates a brand portfolio that includes Chanel, Tommy Hilfiger, L’Oreal, Bonchon and more (Photo: Jacopo Raule/Getty Images)
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Known as Gemini, Norawit Titicharoenrak’s brand partnerships span Chanel to cat food and fried chicken, revealing a portfolio that blends luxury with everyday reach
Across a rise that spans both screen and growing international visibility, Norawit “Gemini” Titicharoenrak has built a well-structured brand portfolio in Thai entertainment. At 21, the Thai actor, singer and Riser Music artist operates across two distinct commercial tracks: a high-prestige lane anchored by luxury and fashion houses, and a high-volume lane fuelled by the devoted “Khunnoo” fandom he shares with co-star Nattawat “Fourth” Jirochtikul. With Ticket to Heaven—his six-episode coming-of-age drama set in a Catholic seminary—now airing on GMM25 and Viu, and his recent international visibility at the Cannes Film Festival further amplifying his profile, the brands aligned with him feel increasingly intentional in their positioning.
Here are the brands aligned with Norawit Titicharoenrak’s fast-rising profile.
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Chanel
Formally appointed as brand ambassador in February 2026—making him one of the youngest male ambassadors in the house’s history at 21—Norawit Titicharoenrak’s relationship with Chanel traces a deliberate arc. From activations for the J12 watch and Bleu de Chanel L’Exclusif fragrance, through a front-row debut at the Fall/Winter 2026 Paris Fashion Week presentation that generated millions in media impact value, to his appearance at the Singapore Cruise 2026 replica show at Raffles Hotel alongside Tilda Swinton, each chapter has deepened his standing within the house. At Cannes in May 2026, he wore the Chanel Plume high jewellery brooch on a black tuxedo—a study in how a male ambassador promotes a heritage house without a dedicated menswear line.
L’Oréal Paris
In May 2026, Norawit Titicharoenrak’s walk down the Croisette generated the highest volume of online engagement across the 79th Cannes Film Festival, according to Onclusive. Styled in a Giorgio Armani tuxedo with Chanel high jewellery and L’Oréal Paris make-up, he captured a 9.56 per cent share of voice among 100 analysed global celebrities—a figure that placed him third worldwide, excluding competition film talent. For L’Oréal, the number is not incidental: it reflects the self-reinforcing cycle of cross-border fan mobilisation that makes a globally active ambassador invaluable during the brand’s event.
Tommy Hilfiger
Gemini’s partnership with Tommy Hilfiger, announced in December 2024 as part of the brand’s T-Wave ambassador collective alongside Fourth, Pond (Naravit Lertratkosum) and Phuwin (Phuwin Tangsakyuen), includes his participation in the Lunar New Year 2026 Year of the Horse capsule campaign. The festive collection—characterised by deep reds, navy blues and a custom rope logo wrapped around a horseshoe—was designed to merge Western nautical heritage with Eastern tradition. Norawit Titicharoenrak’s attendance at the Spring/Summer 2025 runway presentation aboard the decommissioned MV John F Kennedy ferry also anchored the partnership in the kind of memorable, high-production imagery that travels well on social media.
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Samsung Thailand
Under the campaign hashtag #GalaxyxGeminiFourth, Norawit Titicharoenrak and Fourth have fronted multiple Samsung Thailand product launches, most recently for the Galaxy A56 5G and Galaxy A57 mid-range smartphone lines. A live launch event in March 2026 at Mall Lifestore Bangkae saw the duo demonstrate the device’s 4K video recording capabilities to a packed audience of “Khunnoo” fans—a format that converts fanbase energy directly into product engagement.
Bonchon Thailand
Above Gemini and Fourth front the Battle with Bonchon video series
The partnership with Bonchon Chicken Thailand has produced some of Gemini and Fourth’s most playful branded content to date. The Bonchon Vacay Time campaign in March 2026 leaned into the duo’s natural on-screen chemistry, while their previous Bonchon Love Ramyeon campaign (#BonchonRamyeonXGF) paired delivery discount codes with value meals to drive orders. The Battle with Bonchon video series and seasonal activations—including a Christmas Eve showcase—complete a long-term partnership that prioritises community warmth over hard-sell messaging.
SF Cinema (SF Super Friends)
As a core member of SF Cinema’s SF Super Friends roster alongside Tay Tawan, Nanon Korapat (Nanon) and Fourth, Norawit Titicharoenrak anchors a campaign designed to drive theatre attendance among younger audiences. The group released the promotional single “Love Ticket”, and hosted exclusive SF Friends Screenings—most recently a fan screening of the film Gohan in April 2026. The synergy with Ticket to Heaven feels unusually fitting: the “Love Ticket” campaign, fronted by the leads of a drama sharing the same “Ticket” motif, creates a case of timing and alignment.
Nekko Cat Food
Targeting Asia’s rapidly expanding pet-owning demographic, Norawit Titicharoenrak and Fourth released the promotional single “Nekko มาดูแมวบ้านเราไหม?” (“Nekko, Will You Come See My Cat?”), supported by the experiential Nekko Go to Hokkaido with Gemini Fourth promotional trip. Of all the partnerships in the portfolio, this one operates with the most unguarded charm—a deliberate tonal counterbalance to the brooding emotional weight of Gemini’s current project, Ticket to Heaven, and a reminder that the most enduring brand relationships are built on genuine personality, not just profile.
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After more than a decade in lifestyle media, Clifford has mastered the art of writing seriously about things that are fun—and writing fun things about people who take themselves very seriously. At Tatler Asia, he helped steer its flagship lists, Tatler’s Most Influential and Asia’s Most Stylish. And today, he leads T-Labs, Tatler Asia’s content innovation hub, where he continues the noble pursuit of lifestyle storytelling, spinning stories on wealth, entertainment, necessary style, Hallyu, Hollywood, beauty and more for audiences across Asia.
