Cover “My collaboration with Singer has been a chance to reconnect with this fascinating world,” says Louis Vuitton's Nicolas Ghesquière
“My collaboration with Singer has been a chance to reconnect with this fascinating world,” says Louis Vuitton's Nicolas Ghesquière
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A dashboard clock became a manifesto. For the first time in 172 years, Louis Vuitton lends its full savoir-faire to a car, built by the only atelier as relentless about detail as the Maison itself
Some collaborations announce themselves. This one began as a whisper—a single dashboard clock, commissioned from La Fabrique du Temps Louis Vuitton, tucked into a car being reimagined by Singer. What emerged, a year of relentless work later, is nothing less than a manifesto: two Porsche 911s, entirely rebuilt inside and out, marking Louis Vuitton’s first-ever co-branded object and Singer’s first collaboration with any Maison at all.
“It quickly became apparent to us that this collaboration with Singer could extend to the personalisation of every functional element of the vehicle,” says Jean Arnault, Louis Vuitton’s Watch Director—and personalise, they did.
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Above For the first time in 172 years, Louis Vuitton lends its full savoir-faire to a car
Above Louis Vuitton lends its full savoir-faire to a car, built by the only atelier as relentless about detail as the Maison itself
For the first time in 172 years, Louis Vuitton lends its full savoir-faire to a car
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For Rob Dickinson, Singer’s founder and executive chairman, saying yes was never really in question. “The concept of travel is at the heart of both Louis Vuitton and Singer,” he explains. “This collaboration offered a way to bring our worlds together—to explore new territory with the 911 while celebrating the craftsmanship, art and human endeavour that lies at the heart of both companies.”
Obsession, not convenience, defined the partnership: Singer’s founding mantra—“everything is important,” scrawled on a workshop wall since 2009—found its match in a Maison built the same way.
“We obsessed over getting the colour of the paint correct, the knurling on the switchgear, the angle of every stitch,” Dickinson says. “Everything was refined until it met the standard.”
Above The Louis Vuitton Keepall, reflecting the Porsche 911 Reimagined by Singer - Classic
Above A saffron and cobalt blue livery, drawn from Louis Vuitton’s 170-year-old colour archive, wraps a lightweight carbon-fibre 964 chassis
The Louis Vuitton Keepall, reflecting the Porsche 911 Reimagined by Singer - Classic
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That standard is visible everywhere on the Porsche 911 Reimagined by Singer – Classic. A saffron and cobalt blue livery, drawn from Louis Vuitton’s 170-year-old colour archive, wraps a lightweight carbon-fibre 964 chassis; malletage embossing, lifted straight from the inside of an LV trunk, is worked into every seat; a bespoke roof rack carries a hand-crafted Louis Vuitton surfboard or a pair of Alpine skis. None of it is for show.
Under the bodywork sits a naturally aspirated 4.0-litre flat-six, a six-speed manual, and carbon-ceramic brakes built for real speed. The instinct runs deeper than the brief: Dickinson still remembers a green 911 Targa overtaking his father’s Beetle on a French motorway, decades before Louis Vuitton ever came calling.
Above The Porsche 911 Reimagined by Singer - Classic Turbo, featuring Calcaire Lutétien white bodywork, a whale-tail spoiler, cognac leather against speedboat-grade teak
Above “My collaboration with Singer has been a chance to reconnect with this fascinating world,” Ghesquière says—a sentiment stitched into the leather patch he leaves on every steering wheel
The Porsche 911 Reimagined by Singer - Classic Turbo, featuring Calcaire Lutétien white bodywork, a whale-tail spoiler, cognac leather against speedboat-grade teak
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Above The Louis Vuitton Noé, from which the leather was drawn to fit out the Porsche 911 Reimagined by Singer - Classic Turbo
Above The Louis Vuitton Helmet Bag, featuring a saffron and cobalt blue livery akin to the Porsche 911 Reimagined by Singer - Classic
The Louis Vuitton Noé, from which the leather was drawn to fit out the Porsche 911 Reimagined by Singer - Classic Turbo
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Its counterpart plays a different game. The Porsche 911 Reimagined by Singer – Classic Turbo, directed by Nicolas Ghesquière—Louis Vuitton’s Artistic Director of Women’s Collections—trades malletage for the language of the sea: Calcaire Lutétien white bodywork, a whale-tail spoiler, cognac leather against speedboat-grade teak. A 3.8-litre twin-turbocharged flat-six gives it real teeth, while gold traces the dashboard clock and tail lamps after dark. Even the gearshift speaks fluent Vuitton, its leather drawn from the Noé bag. “My collaboration with Singer has been a chance to reconnect with this fascinating world,” Ghesquière says—a sentiment stitched into the leather patch he leaves on every steering wheel.
Louis Vuitton didn’t stop at the dashboard. Each car travels with its own capsule: a racing jacket in Millésime leather, colour-matched to the seats, and a Tambour Automatic that clips beside the gear lever when it isn’t on the wrist—the two sharing a Coffret Trésor first designed by Georges Vuitton in 1896.
Above The Louis Vuitton SF Bisten 80 Trunk and SF Keepall, a nod to the Porsche 911 Reimagined by Singer - Classic
Above “We obsessed over getting the colour of the paint correct, the knurling on the switchgear, the angle of every stitch,” Rob Dickinson, Singer’s Founder and Executive Chairman says
The Louis Vuitton SF Bisten 80 Trunk and SF Keepall, a nod to the Porsche 911 Reimagined by Singer - Classic
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Two cars, one relentless standard: “Working alongside and learning from the best in the world is something that drives us,” Dickinson said of the partnership from the outset—and on the evidence of these two 911s, drive is exactly what Louis Vuitton delivered.
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