Cover All 22 Formula 1 drivers across 11 teams with the FIA Formula One World Championship trophy presented in its bespoke Louis Vuitton Trophy Trunk
All 22 Formula 1 drivers across 11 teams with the FIA Formula One World Championship trophy presented in its bespoke Louis Vuitton Trophy Trunk
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From the Bahrain to the Monaco, Louis Vuitton’s bespoke Trophy Trunk will once again accompany the FIA Formula One World Championship across 24 races this year
As Formula 1 enters a defining new chapter in 2026, the conversation in the paddock is as much about evolution as it is about outright speed. Smaller, lighter cars. Hybrid power units running on advanced sustainable fuel. New teams and renewed manufacturer ambition reshaping the grid.
Against this backdrop, Louis Vuitton returns for its second year as Official Partner of the Championship—reinforcing its commitment to celebrating the greatest sporting triumphs through its enduring ethos: Victory Travels in Louis Vuitton.
The tone was set in Bahrain during pre-season testing. All 22 drivers across 11 teams gathered for the traditional pre-season testing sessions and signature opening photocall, which saw them posing alongside the FIA Formula One World Championship trophy presented in its bespoke Louis Vuitton Trophy Trunk—a moment of stillness in a sport defined by relentless motion.
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Above The Louis Vuitton Formula 1 bespoke Trophy Trunk, hand-painted with a “V” for both Vuitton and victory
The Louis Vuitton Formula 1 bespoke Trophy Trunk, hand-painted with a “V” for both Vuitton and victory
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Handcrafted in the House’s ateliers and finished with a hand-painted “V” for both Vuitton and victory, the trunk mirrors the sport it accompanies: engineered for protection, precision and presentation. Across the 2026 season, Louis Vuitton will journey alongside the Championship at every Grand Prix, with 24 Trophy Trunks framing the podium ceremonies.
Above Across the 2026 season, Louis Vuitton will journey alongside the Championship at every Grand Prix, with 24 Trophy Trunks framing the podium ceremonies
Across the 2026 season, Louis Vuitton will journey alongside the Championship at every Grand Prix, with 24 Trophy Trunks framing the podium ceremonies
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The partnership deepens further as Title Partner of the Formula 1 Louis Vuitton Grand Prix de Monaco 2026—a natural alignment with a circuit where heritage and ceremony carry as much weight as speed. Louis Vuitton’s relationship with the Principality extends back to its collaboration with the Automobile Club de Monaco, which saw the creation of the Monaco Trophy Trunk between 2021 and 2024.
The 2026 season itself ushers in a new era. Alongside revised technical regulations, the grid welcomes the Cadillac Formula 1 Team and the Audi Revolut F1 Team, following Audi’s acquisition of Sauber. Elsewhere, Honda partners with Aston Martin, while Ford collaborates with Red Bull Racing. The calendar also expands with Madrid hosting its inaugural Grand Prix.
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Above These bespoke Trophy Trunks mark the second year that Louis Vuitton is an official partner of Formula 1
These bespoke Trophy Trunks mark the second year that Louis Vuitton is an official partner of Formula 1
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Louis Vuitton’s presence in Formula 1 builds on a wider sporting legacy that began with the America's Cup in 1983 and has since extended to icons such as the FIFA World Cup, Roland Garros, NBA, Rugby World Cup, and the Paris 2024 Olympics.
In a season defined by technological change, Louis Vuitton’s role underscores a quieter continuity: that while innovation shapes the race, legacy defines the triumph. And when victory is realised—after 24 races and countless fractions of a second—it travels onward, preserved in craft and ceremony.
Victory, after all, travels in Louis Vuitton.
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