Blackpink Lisa’s brand ties and collaborations so far for 2026, from Amazing Thailand to Louis Vuitton

In January 2026, Nike announced a long-term global partnership with Lisa, marking her first major ambassador role with a global sportswear brand. The collaboration situates her within Nike’s broader performance and lifestyle agenda. She has been seen in the Air Max 95 “Pink Foam”, a silhouette tied to music and subculture, during the initial rollout in Paris and is positioned as part of Nike’s engagement with movement and self-expression. Lisa has said she uses Nike gear in her training routine, which includes dance rehearsals and Pilates, framing the partnership in terms of personal use and comfort as well as visibility. 

Her first major campaign under the Nike umbrella is with NikeSKIMS, a collaborative apparel, footwear and accessories line created with SKIMS. The Spring ’26 collection launched in February and is designed as a complete wardrobe system inspired by modern ballet, with coordinated apparel categories and the new NikeSKIMS Rift Satin footwear. The campaign was shot in Paris and directed by Sergio Reis, positioning Lisa at the centre of imagery that emphasises fluid movement, everyday wearability and confidence through performance silhouettes.

Lisa has been a global ambassador for Italian jewellery house Bulgari since July 2020, making her one of the first K-pop artists to hold such a role with the brand. The association has continued through 2026 with consistent participation in Bulgari’s campaigns, events and product collaborations. Her work with the house has included official campaign imagery for iconic collections such as Serpenti and B.Zero1, both central to Bulgari’s jewellery offering. Her role also extends to red-carpet moments. At award shows, including the 2025 Emmy Awards, she wore Bulgari Serpenti jewellery, bridging her entertainment work with the brand’s high jewellery narrative.

In 2025, Lisa entered a formal partnership with Sony PlayStation, joining the company’s global No Play Limits marketing effort as part of its PlayStation Playmakers initiative. Under this programme, she appears in the PlayStation 5 campaign that launched in July 2025, where she is featured in a one-minute commercial playing a range of PS5 titles, including Astro Bot, Helldivers 2, Marathon and Tekken 8, while holding a DualSense controller. The video was distributed through PlayStation’s official channels and uses Lisa’s own song “Lifestyle” from her 2025 album Alter Ego as its soundtrack. 

Lisa collaborated with Bose on a limited-edition version of the brand’s Ultra Open Earbuds, released globally in May 2025 and still referenced as part of her 2026 commercial landscape. The Bose × LISA Ultra Open Earbuds fuse Bose’s open-ear technology with a custom aesthetic that includes a glossy black finish and Lisa’s signature star motif. The product was available from a Bose pop-up boutique in Los Angeles and online, and its launch included promotional experiences for fans. 

Dentiste remains one of Lisa’s longest-running brand relationships and continues into 2026 as a regional ambassadorship across multiple markets. In January 2026, the Thai premium oral-care brand confirmed her return for a fourth consecutive year as its ambassador in Thailand, Singapore and the Philippines under the concept “4 Years of Trust, One Confident Smile”. The campaign emphasises her association with the brand’s Premium Care toothpaste and mouth spray lines, and is structured around regional advertising and product communications rather than a single seasonal push. Her role includes national television, digital advertising and product-focused promotional activities that extend the brand’s reach and connect it with younger consumers.

Lisa’s role as a house ambassador for Louis Vuitton continues into 2026 following her appointment to the position in July 2024. The French maison announced her ambassadorship with campaign imagery and press material that framed her appointment as a match with the brand’s creative direction under Nicolas Ghesquière, artistic director of women’s collections, who described her fashion engagement as reflective of the house’s values. Lisa joined a roster of international cultural figures representing Louis Vuitton across global markets. In late 2025 and into 2026, Lisa also appeared at Louis Vuitton’s Visionary Journey event in Seoul, a brand showcase that highlights creative direction and ambassador presence in key markets.

In 2026, Lisa expanded her involvement with Kith beyond campaign work into a creative role with the label’s women’s line. In January she was named the first-ever Guest Designer for the Kith Women Spring 2026 collection, co-designing the seasonal range alongside founder and creative director Ronnie Fieg. The collaboration builds on Lisa’s earlier appearance in Kith Women’s Summer 2024 campaign and formalises her input in the design process.

The Designed by LISA collection spans transitional pieces intended to reflect different facets of her style and personality. Promotional material from Kith describes the line as representative of a spectrum—from “Hopeless Romantic” to “After Dark”— signifying variation within the seasonal assortment rather than a single uniform aesthetic.

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