Cover La Beauté Louis Vuitton will launch this autumn 2025. (Photo: Louis Vuitton)

The iconic French maison is set to launch its highly anticipated beauty collection this autumn, with renowned make-up artist to the stars Dame Pat McGrath at the helm as Creative Director, Cosmetics

Louis Vuitton has announced the upcoming launch of La Beauté Louis Vuitton, the French maison’s debut venture into the world of luxury beauty. Set to debut in this autumn 2025, La Beauté Louis Vuitton will be led by the legendary Dame Pat McGrath, DBE, as creative director, cosmetics. McGrath, renowned for her unparalleled artistry and influence in the beauty world, will oversee the development of a lifestyle beauty experience that extends beyond products.

This move into the beauty world is a natural evolution for Louis Vuitton, a House with a rich history of crafting exquisite travel cases and accessories designed to carry precious toiletries, perfumes, and cosmetics.

As far back as the 1920s, Louis Vuitton was creating luxurious powder compacts, brushes, and mirrors, exemplifying its dedication to beauty and elegance.

Read more: Louis Vuitton and Pharrell join forces to debut their first fragrance together

Tatler Asia
Above Dame Pat McGrath
Tatler Asia
Above La Beauté Louis Vuitton

“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation,” says Pietro Beccari, chairman and chief executive officer of Louis Vuitton.

“Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”

Tatler Asia
Above Dame Pat McGrath, renowned make-up artist to the stars

With Dame Pat McGrath leading the creative vision, La Beauté Louis Vuitton is poised to become a new icon in the world of luxury beauty.

And now, we eagerly await the unveiling of the collection this autumn.

Andrea Saadan
Senior Digital Editor, Tatler Singapore
Tatler Asia

Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).