From Mark Gong who has dressed Blackpink’s Jennie and Rosé to Chris Habana who counts Beyoncé among his clients, this is the next crop of Asian talent to watch out for
If January’s fashion showcases were anything to go by—both the Men’s Fashion Weeks in Paris and Milan and the Paris Haute Couture Week—2024 is already shaping up to be another big year for fashion. Besides the major designer houses such as Schiaparelli and Jean Paul Gaultier, there are numerous Asian brands that have turned heads, not just at this year’s runways but for the past several years. From Indian designer Rahul Mishra’s intricate handcrafted gowns to Hong Kong’s very own Robert Wun—who wowed at Cannes 2023 with his scorched bride gown—designers from this region have been making waves consistently. And not just the big-name Asian brands, there are several other emerging ones who are also surprising and delighting fans with their innovative approach to fashion. Here we take a look at ten such up-and-coming Asian designers who should be on your radar in 2024.
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1. Cheney Chan
Since launching his eponymous label in 2012, couturier Cheney Chan has garnered an impressive list of clients, that include Chinese actress Fan Bingbing and Thai actress Davika Hoorne.
Chan incorporates cultural elements from China in his designs, such as motifs inspired by the classical gardens of Suzhou or the tradition of porcelain-making in Jingdezhen, and transforms them into stunning hand-embroidered garments and gravity-defying gowns that highlight these elements both literally and figuratively.