Cover The Gran Turismo 7 visuals designed by the Japanese Studio Polyphony Digital, a subsidiary of Sony Interactive Entertainment Inc.

The artistic director for the brand’s menswear division announces a partnership with iconic video game Gran Turismo

Digital fashion has become one of the hottest commodities in the metaverse, especially in video games as the demand from players of all ages and gender grows for more choice of luxury digital apparel to customise avatars exactly in their image. Fashion's biggest players have been more than happy to meet their demands and get into the action, from Balenciaga's collaboration with Fortnite to Tommy Hilfiger's limited-edition collection on Roblox.

In the last year, French fashion house Dior has jumped in digital fashion with two feet, hosting its first metaverse fashion show in China and partnering with metaverse avatar platform Reader Player Me. Dior Men artistic director Kim Jones has been slower on the uptake, sharing his doubts about the virtual space earlier this year.

But it would seem that the British fashion visionary has changed his mind and shifted gears. He recently announced that he will be releasing a capsule collection for Gran Turismo 7, one of the earliest racing games developed for PlayStation and continues to be a favourite among gamers with every iteration. Designed in partnership with by the Japanese Studio Polyphony Digital, a subsidiary of Sony Interactive Entertainment Inc., this collection consists of custom driver outfits, as well as a customised vintage car, the De Tomaso Mangusta, to race around the Gran Turismo roads in style. 

See also: Exclusive: Kim Jones Explains Why He is Constantly Collaborating

The first offerings include a bright yellow and grey jumpsuit, matching gloves, a helmet and reinterpreted Diorizon shoes. Instantly-recognisable motifs, including the Dior Oblique motif and CD diamond initials, as well as specially designed racing patches are emblazoned on these different creations.

See also: Why Chopard Excels in Fine Gentlemen's Watches

Take a closer look below. 

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