Fashion is easing back into its pre-pandemic ways, and the industry’s tradition of holding Cruise fashion shows at inspiring destinations has been restored.
For the upcoming Cruise 2023 season, luxury fashion brands are setting sail across Europe to unveil their resort collections against the beautiful backdrops of historical and cultural landmarks.
If you’re need of a little travel inspiration, read on to discover where fashion brands are headed this May.
Chanel in Monaco
Chanel is making its return to Monaco, 16 years after Karl Lagerfeld presented a Métiers d’Art collection at the glitzy city. The location was deliberately chosen to celebrate Chanel’s connection with Charlotte Casiraghi, the granddaughter of the former Princess of Monaco, Grace Kelly.
In fact, the French couture house has always held ties to the city-state’s royalty: Lagerfeld was friends with Casiraghi’s mother, Princess Caroline of Monaco, and his successor Virginie Viard has continued that relationship by putting Casiraghi on the front and centre of Chanel’s Spring/Summer 2021 campaign.
There is no word yet on where exactly the show will be held on May 5, but Monaco offers plenty of options, from its glamorous casinos to its scenic beaches. In any case, expect extravagance: this will be Chanel’s first Cruise show with an audience since 2019.
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