Cover Photo: Chanel

Fashion brands like Louis Vuitton and Chanel are taking their runway shows to some of the world’s most inspiring locations

Fashion is easing back into its pre-pandemic ways, and the industry’s tradition of holding Cruise fashion shows at inspiring destinations has been restored.

For the upcoming Cruise 2023 season, luxury fashion brands are setting sail across Europe to unveil their resort collections against the beautiful backdrops of historical and cultural landmarks.

If you’re need of a little travel inspiration, read on to discover where fashion brands are headed this May.

Read more: The Most Unforgettable Locations Where Luxury Fashion Houses Held Their Cruise Collections
 

Chanel in Monaco

Chanel is making its return to Monaco, 16 years after Karl Lagerfeld presented a Métiers d’Art collection at the glitzy city. The location was deliberately chosen to celebrate Chanel’s connection with Charlotte Casiraghi, the granddaughter of the former Princess of Monaco, Grace Kelly.

In fact, the French couture house has always held ties to the city-state’s royalty: Lagerfeld was friends with Casiraghi’s mother, Princess Caroline of Monaco, and his successor Virginie Viard has continued that relationship by putting Casiraghi on the front and centre of Chanel’s Spring/Summer 2021 campaign.

There is no word yet on where exactly the show will be held on May 5, but Monaco offers plenty of options, from its glamorous casinos to its scenic beaches. In any case, expect extravagance: this will be Chanel’s first Cruise show with an audience since 2019.

In case you missed it: Chanel Cruise 2022: 10 Rock-Inspired Looks for the Modern Punk Princess

Louis Vuitton in San Diego

Following its last Cruise presentation at France’s Axe Majeur, Louis Vuitton will be crossing the Atlantic for another architectural landmark: the Salk Institute in San Diego.

Perched on a cliff above the Pacific Ocean in La Jolla, the Brutalist building offers a stunning view of the California sunset from its courtyard. That’s exactly where Louis Vuitton designer Nicolas Ghesquière will unveil the brand’s new women’s collection on May 12.

It will mark the first time that the scientific Salk Institute has ever hosted a fashion show, and it will offer guests an immersive experience that marries the beauty of Ghesquière’s collection with impactful architecture and California’s natural landscape.

Don't miss: 5 Things We Loved About Louis Vuitton’s Futuristic Cruise 2022 Show

Dior in Seville

After journeying to Greece for its last Cruise show, Dior will be shining a spotlight on Andalusian craft and heritage at its upcoming show in Seville.

Besides serving as a source of inspiration for Dior designer Maria Grazia Chiuri, the Spanish city will also have a hand in the new women’s collection itself. Chiuri will collaborate with the local craftspeople on her designs, the results of which will be presented at the historic Plaza de España on June 16. We expect Dior ambassadors Jisoo and Anya-Taylor Joy to be in attendance.

Read more: 5 Things We Loved About Dior’s Olympics-Inspired Cruise 2022 Show

Tatler Asia
© 2022 Tatler Asia Limited. All rights reserved.