Cover Charlotte Casiraghi is chosen as Chanel's new ambassador and spokesperson (Photo: Courtesy of Chanel)

Casiraghi, the granddaughter of film actress Grace Kelly will be gracing Chanel's upcoming Spring-Summer 2021 campaign and a new project called "Literary rendezvous at rue Cambon"

Charlotte Casiraghi, the daughter of Monaco's Princess Caroline and granddaughter of American film actress Grace Kelly is the new ambassador and spokesperson for Chanel. Casiraghi will embody the campaign for the fashion house's Spring-Summer 2021 Ready-to-Wear collection imagined by Virginie Viard and photographed in Monaco by Inez Lamsweerde Vinoodh Matadin.

Casiraghi has been close to Chanel since her teenage years. She has been photographed by Lagerfeld for the book, The Little Black Jacket: Chanel's Classic Revisited by Karl Lagerfeld and Carine Roitfeld in 2012. She has also attended numerous Chanel events and shows, regularly wearing the fashion house's creations.

The choice seals a long relationship based on trust and friendship, started by Karl Lagerfeld and carried on today by Virginie Viard.

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Casiraghi boasts a degree in philosophy and has a passion for literature and poetry—works of art influenced by Lagerfeld at a young age.

The new Chanel ambassador and spokesperson is also the President of the Recontres philosophiques de Monaco, an associate she founded in 2015. It aims to celebrate and promote philosophy through monthly themed events dedicated to reflection, discussion and idea-sharing. 

As if that's not enough, Casiraghi is also a distinguished horse rider, who has taken part in several show-jumping competitions and is the patron of the Monte-Carlo International Jumping event.

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Channelling Gabrielle Chanel and Karl Lagerfeld's unconditional love for literature, Chanel, Viard and Casiraghi will unveil a project titled Les Rendez-vous littéraires rue Cambon (literary rendezvous at rue Cambon).

Throughout 2021, these themed encounters will be relayed on Chanel's website and social networks. It will bring together female writers, actresses, in the company of friends of the fashion house, to read, discuss and share their unique perspective on their own work or that of other historical contemporary literary figures that they look up to.

The first of part of this project will take place on January 26, 2021 in the salons of 31 rue Cambon. Meanwhile, the campaign for Chanel's Spring-Summer 2021 Ready-to-Wear collection will be unveiled on January 1, 2021 on the official website and social media channels. The collection will arrive in boutiques in March 2021.

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