Cover Chanel Métiers d’Art 2019 fashion show (Photo: Getty Images)

The maison is pulling out all the stops for its first-ever fashion show in Africa

Chanel’s extravagant Métiers d’Art fashion shows have travelled far and wide, with past presentations taking place in cities like Tokyo, Shanghai, New York, Florence and Rome. This December 6, it’ll make its way to Dakar, the capital of Senegal.

This marks the first time that Chanel is heading to Africa, and unsurprisingly, the French fashion brand plans to make a splash. The Chanel Métiers d’Art 2023 fashion show will be part of a three-day festival that spotlights Dakar-based creatives across the fields of music, film and art.

“Dakar is an influential artistic capital on the international scene, particularly in areas held dear to the house, such as fashion, film, dance, music, literature and contemporary art,” said Chanel in a statement. “More than just a show, this event will be part of a three-day cultural program accompanied by concrete action in terms of creative dialogue, sustainable development and the transmission of savoir-faire.”

Don't miss: Watch the Chanel Haute Couture Fall/Winter 2022 Show

Chanel has also hinted at a partnership with local artisans and students, connecting them to 19M, its craftsmanship hub in Paris. “By choosing Dakar, the House wishes to make the savoir-faire of its Métiers d’Art resonate with the artistic and cultural energy of the city,” said the French fashion brand in a statement.

Who could we expect to see at Chanel’s cultural festival in Dakar? Think friends of the house, like Pharrell Williams, who was instrumental to the brand making its first venture into Africa. In a recent interview, the musician shared how had discussed the idea with the late Chanel designer, Karl Lagerfeld.

In case you missed it: In Memory Of Karl Lagerfeld: 10 Milestones Of His Fashion Legacy

“Karl was so smart and so meticulous about the choices he made, who he partnered with and where he wanted to take things,” he said. “It got serious when we had our conversation in Japan, and they were telling me, ‘We have to plan this out. We have to do this right…’ This has been years and years and years and years.”

Lagerfeld had previously expressed his own interest in Africa with Chanel’s Métiers d’Art 2019 fashion show in New York, for which he was heavily inspired by Egypt. Pharrell Williams walked the show, too. Will he return to the runway this December? Stay tuned to find out.

Tatler Asia
© 2022 Tatler Asia Limited. All rights reserved.