Cover Photo: Dover Street Market Singapore

The cult “Heart Shoes” that dominated the 2010s are back—with a scarlet twist

Trust Rei Kawakubo to put a fresh spin on a shoe that has been worn to death in the past decade. We’re talking about the Chuck 70 sneakers interpreted by Kawakubo’s Comme des Garçons Play label in collaboration with Converse, and now tricked out in red midsoles.

The new sneakers are offered in low-top and high-top versions, both crafted from premium canvas. The heart-and-eyes logo, a signature element of the CDG Play x Converse line since their first Chuck Taylor All Star pair launched in 2009, still peeks out on the side of the shoes.

The update, as mentioned, lies in the flashy midsoles, which now come in a striking scarlet to match the logo and are applied using the foxing technique. There’s also a contrasting pinstripe that runs along the uppers of the shoes, as highlighted in a campaign captured by fashion photographer Craig McDean.

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The shoes come in black or white; the low-top styles are priced at $220, while the high-top versions are offered at $230.

If you’re looking to add them to your sneaker collection, mark your calendars for their launch date on March 24. The limited-edition kicks will be available at all Comme des Garçons stores and in Dover Street Market Singapore, as well as online at the Club 21 website and the DSMS E-SHOP.

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The sneakers join a legacy of buzzy footwear designs that have been birthed from CDG Play’s longstanding collaboration with sneaker giant Converse. With their distinctive graphic logo created by artist Filip Pagowski, the playful “Heart Shoes” brought the avant-garde universe of Rei Kawakubo’s Comme des Garçons label to the masses. Over the last decade, the shoes have become a streetwear staple—and their cult status is clearly not going away anytime soon.

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