The beauty entrepreneur took things into her own hands after she failed to find any beauty remedy that helped reduce the appearance of her wrinkles
When Gigi Howard was in her late 20s, she suddenly realised that wrinkles were forming on her décolleté—which in turn made her look older than she was. And she knew what caused this: years of sun exposure, side sleeping, along with the natural ageing process.
She tried to combat this with a quick solution where she started wearing scarves and turtlenecks to hide the deepening wrinkles on her chest.
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After trying every doctor recommended solution on the market with no results, she was determined to find something that would work for her. The turning point came when a doctor friend introduced her to the benefits of medical-grade silicone, used and trusted by doctors, surgeons, and hospitals for over 30 years as an exceptionally safe and effective means to heal scarred and burned skin. Howard experienced its miraculous skin plumping and smoothing results first-hand and knew she had discovered the magic ingredient. She then worked with her team to develop over 180 prototypes in different shapes, sizes, textures, and thicknesses until they perfectly captured her vision.
After four years of testing and refinement, the Sio ChestLift was born—a soft, flexible, custom-moulded disk that lays perfectly and comfortably on the chest (and now face, neck, décolleté, and hands) to reduce the appearance of wrinkles overnight with long-lasting results.
The beauty entrepreneur, who was involved in revitalising brands such as Lacoste and Natura Bisse, is currently reinventing the anti-ageing skincare category with her brand. Her company pioneered the use of medical-grade silicone patches for cosmetic use on the face and body and revolutionised how women treat "sleep wrinkles" with her debut product, the Sio ChestLift. These silicone patches can be reused up to 10 times with proper care. The brand extended its skincare product range to include advanced topical skincare in July 2021.
According to Sio Beauty, many of its clients use the products as a safe, effective alternative to botox, and injectables—whether on the go or in the comfort of their own home. Today, Sio is one of the fastest-growing beauty brands in the world with hundreds of thousands of satisfied customers. We speak to Howard to find out what her beauty regime is like and what she does to keep her skin looking healthy and youthful.
How long do you typically spend on your skincare routine?
Gigi Howard (GH): I’m very simple when it comes to skincare. What I love about my line, Sio Beauty, is that I don’t have to dedicate tons of time to my skincare routine. Before bed, I apply our Sio patches under my eyes and to my décolleté. This takes seconds. In the morning, I remove the patches, cleanse my face, and use our Sio Cryo Drop to massage our Energy Serum into my skin, which takes three minutes tops.
What is your skincare routine like for the day?
GH: In the morning I do a Cryo massage with our Cryo Drop and energy serum. I then apply an SPF and use our game-changing Cryo Fill topical wrinkle filler to instantly blur any fine lines and wrinkles. I carry this in my purse for touch-ups throughout the day!
What is your skincare routine for the night?
GH: I cleanse my face, making sure to remove any stubborn make-up and then I apply our Sio patches under the eyes and on my décolleté. I sleep with the patches and wake up with super hydrated and plumped skin.
What was the last skincare product that you bought?
GH: U Beauty by Tina Craig. Their Super Hydrator is a must-have.