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We give you a primer on Merz Aesthetics®’s latest Ultherapy® campaign with the fiery Pia Wurtzbach, as well as the brand's commitments to patrons beyond its raved beauty treatments
In the age of social media, it can be argued that authenticity has become quite a rare commodity. Whenever we talk about beauty, in particular, it can be easy to take it at face value and delve on the sheer physicality of it, specifically the features we learn to embrace in ourselves or emulate in others. Yet, beauty in itself has always transcended beyond this, too. It exists in the mind and soul, in great aspirations and in consequential turmoils—and more often than not, these are the facets of ourselves that we aren't open to baring so candidly.
See also: Is Beauty for All?: Beauty Brands that Advocate for Inclusivity and Diversity
Thus promoting a holistic kind of beauty and self-care that encompasses all aspects of wellness, Merz Aesthetics® has sought to expound upon this through its newest Ultherapy® campaign, called ‘All it takes is U’. In an interview with Tatler, Merz Aesthetics® Philippines General Manager Jorge Libanan said, “The relationship between physical and mental health is very important. They cannot be separated.” Even more so enthused by their conversations on personal challenges during the pandemic, his team pursued to relay that message passionately to its consumers in the country—and there was simply no better woman to amplify the tenor than the multi-hyphenate Pia Wurtzbach.
After she graciously won the Miss Universe title in 2015, Wurtzbach has only continued to enthral the world with her magnetic charm and raw appeal, as a celebrated model, philanthropist, entrepreneur, and vlogger among others. In a notable way, through her podcast and YouTube channel with close friends and fellow beauty queens, she has not shied away from opening up about her mental and emotional struggles amidst years in the blinding spotlight, taking them head-on and learning to admit when she needed help.
Truly embodying the resilience and confidence Merz Aesthetics® hopes to fuel among its patrons, Wurtzbach was fittingly announced as Ultherapy®’s latest ambassador in the splendour of Shangri-La at the Fort Hotel last September 8, 2022. Joined onstage by psychiatrist Dr Ed Tolentino and board-certified dermatologist Dr Irene Gaile Robredo-Vitas, she generously mused about her tumultuous yet relatable journey, detailing how she was able to care for herself in spite of it all.
Among the stunning star’s go-to hacks are, of course, eating healthy, staying active (she’s even running her first NYC marathon in less than two months!), and enjoying her ‘me time’. Like many, she has found a trusted and reliable favourite in Ultherapy®, the gold standard in non-invasive lifting treatments which one can opt to do just once or twice a year with zero downtime. On top of this, Dr Robredo-Vitas also highlighted how it is a highly customisable procedure, allowing the practitioner to deliver targeted energy depending on each person’s skin.
See also: Ultherapy® and Beyond: How Merz Aesthetics® Helps You Be Confidently You
Dr Irene Gaile Robredo-Vitas, event host Issa Litton, Pia Wurtzbach, and Dr Ed Tolentino
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Indeed, as the spirited event came to an end, the one thing that remained most evidently clear about Merz Aesthetics® was their resolutely personalised commitment to patients, clients, and partners alike. Elaborating on what sets their vision and approach apart, Merz Asia Pacific Regional Associate Vice President Raymond Ong, said, “We work together with our customers and our accounts to understand their needs and learn how we can partake in their journeys. As we have always shared with them, their success is our success.”
To recognise distinguished doctors and clinics who have avidly used its products and machines, Merz Aesthetics® Philippines also hosted the fourth annual Tala Awards shortly after the announcement of its latest ambassador. It was a stellar evening of worthy celebration, graced by some of the country’s best, no less. There were 7-Star awards for the Aivee Clinic, Avignon Clinic, Luminisce Holistic Skin Innovations, and Toledo Medical Companies Inc, while the much coveted Overall 7-Star award was also taken home by the Aivee Clinic.
See also: Ultherapy® Day: The Aivee Clinic and Merz Aesthetics® Toast to Brilliant Wins
For the benefit of patients, on the other hand, the brand further showcased its perceptive insight through the launch of the Merz Aesthetics® Serendipity Journey® or the MASJ MYSELF app. Designed to provide information on access to treatments as well as rewards and perks for every aesthetic pursuit, it is sure to engage and educate consumers, while increasing the level of awareness and acceptance of beauty treatments across a wider scale.
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With such well-rounded programmes at the fore and Wurtzbach as the perfect muse, Merz Aesthetics®’s hopes of inspiring confidence that shines from within are truly echoed tenfold. Real is rare indeed, and it isn’t always easy to love all your angles, facets and sensibilities, especially on the bad days—but as this latest campaign vividly reminds us, all it really takes is you.
Ultherapy®, Merz Aesthetics® and Serendipity Journey® are registered trademarks of the Merz group of companies.
Gold Standard Reference: Fabi, Sabrina G. et al. “Optimizing Patient Outcomes by Customizing Treatment With Microfocused Ultrasound With Visualization: Gold Standard Consensus Guidelines from an Expert Panel.” Journal of drugs in dermatology : JDD vol. 18,5 (2019): 426-432
Merz Philippines Healthcare Inc is located at 10/F Ore Central Bldg, 9th Ave cor 31st St, Bonifacio Global City, Taguig.
To view the complete list of accredited Ultherapy® clinics, please click here. For more information, you may visit ultherapy.com and merzaesthetics.com, and follow them on Facebook and Instagram.
The MASJ MYSELF app is available for download in IOS and Google Play.
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