The Dior Forever foundation hits a turning point in 2022, boasting a new transfer‑proof technology
There are plenty of ways to achieve a beautiful make‑up look—from highlighting the cheekbones to a simple pop of colour on the lips. But what is arguably the most important step is creating a flawless canvas that makes the entire make-up application process a seamless one. While major beauty brands have released different types of foundation alongside various tools to help users easily apply base make-up, Dior has remained focused on perfecting a key product: the long‑wearing Dior Forever foundation.
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Created in 2007, Dior Forever is not only the French maison’s first high‑coverage foundation but also its first base make‑up product to combine long‑wearing properties with skincare. Now, 15 years later, the Dior Forever foundation hits a turning point as a new generation of this iconic product is unveiled. Available in 43 shades, the reinvented Dior Forever foundation is as sensorial in texture as before, but elevated to deliver higher resistance to heat, humidity and environmental factors, as well as being transfer‑proof. To demonstrate this, the foundation was evaluated using several instrumental tests in hot, tropical conditions of up to 33C. For the first time, a protocol of new tests in real‑life conditions was also conducted on women who live in busy cities and have active lifestyles.
