Styling, processing, even brushing and friction from pillows can stretch and stress hair, weakening it over time. The new Hair Alchemy Collection by Oribe is the brand’s antidote for fragile hair. Designed for those with inherently weak hair, the collection includes the Hair Alchemy Resilience Shampoo and Conditioner, along with the Hair Alchemy Fortifying Treatment Serum.
The Hair Alchemy Collection blends ancient superfoods and phyto-technology to renew strands while the nourishing formulas contain a curative blend of chia seed, plant-based protein and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex.
Together, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks by improving tensile strength (the amount of stress and stretch that can be applied to hair before it breaks) and increasing elasticity while reducing hair fall caused by breakage, allowing hair to grow longer. So the next time you grab your heated hairstyling tool, you may want to protect your precious tresses with something from this range.
Available at Oribe salon retailers islandwide. Locate your nearest store here.