Cover Dior has always distinguished itself by its glorious feats, a visionary temperament, and a desire to push back boundaries
Dior has always distinguished itself by its glorious feats, a visionary temperament, and a desire to push back boundaries
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The Dior J'adore promises an intense olfactory pleasure by merely using water and flowers
Dior has brewed yet another revolutionary formula that changes perfumes as we know them. J'adore Parfum d’eau, is a perfume sought for its highly-concentrated formula that contains no trace of alcohol. For this scent, the luxury brand makes use of flowers and water, a game-changer that opens a brand new path in the world of perfumery.
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François Demachy, who created this fragrance, followed the dream of renewing the very essence of scent; today, only the house of Dior could dare to imagine a water-based perfume and make this innovation happen.
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Obtained via a high-pressure nano-emulsion technique, the new formulation is mainly composed of water blended with a very high oil concentration; it surprises with the delicate milky softness of an enveloping cocoon suspended in the air.
Immediately, the formula steeps the skin in caressing floral notes that linger persistently. In this natural encounter, the skin seems to “recognise” the water causing immediate symbiosis.
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The sensorial aspect of J'adore Parfum D’Eau is revealed, different in its opulence, even more caressing and velvety, with instant soft freshness. Thanks to the water, the traditional top-heart-base triptych disappears, to make way for a composition that neither 'diffuses' nor projects the classic, volatile top notes. It provides the surprise of an immediate fresh floral fragrance that melts into the skin, fully and entirely, faithful and tenacious.
The bouquet of J'adore is transfigured. Direct and generous, it shows itself over time, through new nuances imbued with naturality.
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Imbued with floral freshness, J'adore Parfum D’Eau is the occasion to rediscover J'adore in a new light. Effusive from its first notes, the bouquet unfurls weightlessly, deliciously fresh yet tenacious.
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Credits
Images: Dior
Jove holds a degree in Journalism and is currently pursuing graduate studies in Philosophy at the University of the Philippines–Diliman. She has flair for in-depth, interview-driven stories that explore politics and culture, shaped by her background in national broadsheets.
When she’s not on assignment, Jove spends her days painting, sipping lemonade, and walking her dog, Jupiter. She can often be seen in Escolta with a film camera in hand, browsing novelty shops in search of rare memorabilia. For leads, reach her at Jove@tatlerphilippines.com.
