Cover Installation of Wind Flowers perfume

The House of Creed took enthusiasts on a visual journey of dance to uncover its latest fragrance, Wind Flowers

The unveiling of the House of Creed’s latest perfume, Wind Flowers, brought together distinguished guests in a fête of dance, drinks, and wonderful scent organised by Tatler.

Personalities dressed in visions of floral breezed into the expansive foyer of the Ayala Museum in Makati and settled into an exquisite layout of furniture and blossom accents in peach gradient. Captured through the lens of Jojo Mamangun and Artu Nepomoceno, evocative photos of ballerinas are exhibited around the venue to set an alluring atmosphere. All the while an English-inspired spread partnered with wine, bubbly, and gin tonics were served. 

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Above Photos of ballet dancers on easels
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Above Image by Artu Nepomoceno
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Above Sofia Elizalde, Irene Francisco, Junie Pena, Bea Elizalde
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Above Isabella Fernandez, Natalia Pena, Marion Branellec, Rosenthal Lee

And then it began. A feminine silhouette in an ever-moving state was flashed on the screen. It is the figure of The Royal Ballet's principal dancer, the prima ballerina herself, Lauren Cuthbertson. Her flowy dress and graceful movement illuminated the guests into a trance. It was revealed that Olivier Creed was intrigued by the duality of grace and strength of the prima ballerina, which he used as inspiration to concoct his latest masterful creation. Wind Flowers exudes fresh headnotes of peach and orange blossoms fused with jasmine tabac and rose that personified modern feminine strength.

See also: Scents 101: What Plants are in Your Perfume?
 

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Above The bottle design of Wind Flowers

As the light dimmed and music hushed, faint, dainty steps heralded an arrival. Then one after another, the ballet dancers from STEPS Dance Studio poised themselves ready for an awe-inspiring recital. The ballet suite featured a masterclass in restraint, grace, and poetry in motion, all thanks to master choreographer Jeffrey Espejo. The performance was complemented by a video created by Tarzeer Pictures and produced by Tatler.

See also: Luxury Brand Expert Dulce Concepcion Shares the Lowdown on Fragrances

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Above STEPS Dance Studio ballet dancers in motion
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Above STEPS Dance Studio ballet dancers enthrall crowd

"The event made Creed Wind Flowers come alive. Such an elegant and magical evening of fragrance, flowers, and dance all in one graceful movement just like Wind Flowers, The House of Creed's latest masterpiece," said Prestige senior brand manager and luxury brand expert, Dulce Concepcion.

Indeed, the visual feast breathed life into the story of Creed’s new fragrance, Wind Flowers. It reflected a dancer's journey--delicate yet intentional, taking years to perfect.

Browse through the moments of the Wind Flowers launch below:

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Photo 1 of 21 Tatler Homes editor Stephanie Zubiri is the host for the event
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