In this photo illustration a KakaoBank logo of a South Korean mobile-only bank and financial technology company is seen on a smartphone. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)
Cover KakaoBank is a South Korean mobile-only bank and financial technology company that is publicly listed (Photo: Illustration by Pavlo Gonchar/Getty Images)
In this photo illustration a KakaoBank logo of a South Korean mobile-only bank and financial technology company is seen on a smartphone. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

A new wave of branchless, mobile-first banks is challenging the traditional model of banking. What benefits do digital banks have to offer, and how are they winning over millions of users?

The financial landscape in Asia is undergoing a shift, with digital banks emerging as powerful disruptors to traditional banking. These branchless, mobile-first institutions are winning over millions of customers by offering greater convenience, lower fees and innovative features.

From the tech hubs of China and South Korea to the burgeoning markets of Southeast Asia, here’s a look at some of the key players in Asia’s digital banking revolution, where they come from, who’s behind them, and how they stack up against the old guard.

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WeBank 微众银行 (China)

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Building of WeBank, digital bank initiated by Tencent, is pictured on November 20, 2021 in Shenzhen, Guangdong Province of China. (Photo by Zou Bixiong/VCG via Getty Images)
Above The WeBank building in Shenzhen, Guangdong Province of China. The digital bank is initiated by Tencent (Photo: Getty Images)
Building of WeBank, digital bank initiated by Tencent, is pictured on November 20, 2021 in Shenzhen, Guangdong Province of China. (Photo by Zou Bixiong/VCG via Getty Images)

Backed by tech giant Tencent, WeBank was launched in 2014 as China’s first privately-owned and digital-only bank. WeBank is deeply integrated into Tencent’s ecosystem. Users can access its services, including its popular micro-loan product Weilidai 微粒贷, directly through the ubiquitous messaging and payment app, WeChat. The application process is entirely digital, leveraging big data to assess creditworthiness in minutes.

According to The Asian Banker, WeBank currently serves more than 400 million retail customers and 5 million micro, small and medium-sized enterprises (MSMEs), making WeBank one of the largest digital banks globally in terms of customer base. 

GXS Bank (Singapore)

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GXS Bank (Image: GXS Bank)
Above GXS Bank is a joint venture mobile-only bank by superapp Grab and telco Singtel (Image: GXS Bank)
GXS Bank (Image: GXS Bank)

A joint venture between Southeast Asian superapp Grab and telecommunications leader Singtel, GXS was launched in 2022. Available via a dedicated mobile app, users can sign up for an account using Singapore’s identification app Singpass—allowing a quick and seamless onboarding process. The bank offers a savings account with “Pockets” for goal-setting and a “FlexiLoan” with flexible repayment options.

Integrated with the Grab and Singtel ecosystems, GXS offers rewards and benefits to these customers. It also has a focus on underserved segments, aiming to meet the needs of those who may find it difficult to access credit from traditional banks. Its FlexiCard has a S$500 credit limit and no minimum income is required for application. 

As a fully digital bank, it has a regulatory cap on total deposits, which may limit its scale initially. All services are also conducted online, which may not appeal to all customer segments.

Read more: How male leaders can play a key role in advancing women in the workplace according to Singtel CEO Ng Tian Chong

Trust Bank (Singapore)

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(Photo: Trust Bank)
Above Operating out of Singapore, Trust Bank is a partnership between Standard Chartered and major retailer Fairprice Group (Photo: Trust Bank)
(Photo: Trust Bank)

A partnership between global banking giant Standard Chartered, and Singapore’s FairPrice Group, a major local retailer, Trust Bank launched in 2022.

Customers can open an account through the Trust Bank app using Singpass. The bank offers a savings account, a credit card, and seamless integration with the FairPrice Group’s loyalty program. While digital-first, Trust Bank leverages the physical ATM network of Standard Chartered, offering some physical touch points. Right now, the bank’s benefits are largely concentrated within Singapore.

In February 2025, two years after its launch, Trust Bank hit its one million customer milestone. 

MariBank (Singapore)

A subsidiary of Sea Limited, the parent company of e-commerce giant Shopee and gaming company Garena, MariBank commenced operations in 2023. 

MariBank is accessible through its mobile app, and similar to the other digital banks, the sign-up process is conducted using the Singpass app. MariBank primarily offers a high-yield savings account and is closely integrated with the Shopee e-commerce platform, providing benefits and seamless transactions for the millions of Shopee users in Singapore.

While MariBank operates exclusively in Singapore, Sea Limited operates digital banks in other Southeast Asian countries like the Philippines and Indonesia under the name SeaBank.

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GoTyme Bank (Philippines)

A joint venture between the Gokongwei Group, one of the largest conglomerates in the Philippines, and the Tyme Group, a multi-country digital banking group, GoTyme Bank launched in 2022.

GoTyme employs a unique “phygital” model. Customers can open an account via the mobile app and then print a personalised Visa debit card in under five minutes from kiosks located in Robinsons retail stores.

In less than three years since its launch, GoTyme Bank has attracted over 6.5 million users in the Philippines and accumulated more than PHP 30 billion in customer deposits, as reported by Asian Banking and Finance. 

Read more: My First: How GoTyme Bank’s CEO took risks to unlock the financial potential of Filipinos

Tonik Bank (Philippines)

Tonik Financial is a Singapore-based fintech company which operates Tonik Bank in the Philippines. It was the first digital-only bank to secure a license from the Bangko Sentral ng Pilipinas (BSP) in 2021.

Users can download the Tonik app and open an account in minutes with a valid ID. The bank offers high-interest time deposits, savings accounts, and “Stashes” for specific savings goals. It also provides consumer loans.

Mizuho Bank has invested in Tonik Financial with the aim of advancing financial inclusion across Asia.

KakaoBank (South Korea)

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Above KakaoBank offers cards that feature popular characters from the Kakao Friends lineup (Photo: Screenshot from KakaoBank)

A consortium led by Korea Investment Holdings and the operator of South Korea’s most popular messaging app Kakao, KakaoBank launched in 2016. It is the first online-only bank to go public. In 2021, the bank made its debut on the Korean stock exchange—surging 65 per cent from its IPO price. 

Similar to WeBank, KakaoBank is accessible through the KakaoTalk messenger app. Opening an account is a simple, mobile-only process that takes just a few minutes, requiring only a smartphone and a valid ID. The bank offers a range of products, including savings accounts, loans and debit cards with popular character designs.

Intuitive and engaging, this digital bank leverages the familiarity of the KakaoTalk platform. Its operating profit rose to US$131.09 million (KRW183 billion) in Q1 2025, a 23 per cent increase compared to the same quarter in 2024.

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Key benefits of digital banking

These platforms are a powerful democratising force for wealth building because they dramatically lower the barriers to the tools that do.

For the first time, millions of people in cash-heavy societies can easily access high-yield savings accounts. By also providing micro-loans to small entrepreneurs who were previously denied credit, digital banks give them the capital to invest in their businesses. This could mean buying new equipment or more inventory, potentially leading to higher profits and genuine wealth creation. Features like savings GXS Bank’s Pockets or Tonik Bank’s Stashes encourage financial discipline and goal-setting. By reducing fees, digital banks ensure that more of an individual’s hard-earned money stays in their pocket to be saved or invested.

Topics

Valerie Lim
Digital editor, Tatler Power and Purpose, Tatler Asia
Tatler Asia
Valerie Lim

Work

Based in Singapore, Valerie Lim is the digital editor for Tatler Power and Purpose, Tatler Asia’s dynamic platform spotlighting industry leaders across the region. Valerie leads the charge in shaping the platform’s digital presence, from overseeing and producing website content to curating social media strategies.

With a finger on the pulse of the region, she keeps an eye out for news and trends in business, innovation and leadership, ensuring the brand stays ahead of the curve in delivering stories that inspire and inform its community of changemakers.

About

Prior to this role, she worked in marketing and communications. She considers herself Singaporean at heart and international by passion. You may recognise her from her 15 minutes of fame when she was crowned Miss Universe Singapore 2011. When she is not at her desk, you can find her in the gym or at a yoga studio.

Connect with her via Instagram @msvalerielim, LinkedIn or send press materials, and media invites to valerie.lim@tatlerasia.com