Tatler Asia today announced a new partnership with The Sandbox, the decentralised gaming virtual world and subsidiary of Animoca Brands, to bring exclusive experiences to the metaverse. Tatler will be acquiring land plots in Mega City 2—the latest expansion of The Sandbox’s virtual world map—and collaborate with the world’s most prestigious brands and identify innovative ways to introduce new luxury in the digital age.
"We see this expansion into the metaverse as a natural next step for Tatler, as it redefines what luxury looks like and positions itself as Asia's leading luxury actor in Web3," says Michel Lamunière, the media group’s CEO and chairman.
Aiming to sculpt the future of luxury, Tatler will host a series of events and cultural experiences to bring the best of lifestyle to The Sandbox. As well as joining hands with M+ Museum to host the first-ever Tatler Ball in the metaverse, the company will organise a Gen.T summit to bring together young leaders shaping Asia’s future.
"Our audiences crave meaningful and new experiences. We see Mega City 2 as the prime environment in which we can engage our most influential community members, all of whom share this passion for discovering what luxury means to Asian consumers today," he adds.
Read more: Animoca Founder Yat Siu on the Rise of Metaverse and What It Means for the World of Luxury
