Cover Here's what you need to know about Tatler's new partnership with The Sandbox (Art: Chesca Gamboa/Tatler Hong Kong)

Tatler is taking digital luxury experiences to new heights in partnership with The Sandbox

Tatler Asia today announced a new partnership with The Sandbox, the decentralised gaming virtual world and subsidiary of Animoca Brands, to bring exclusive experiences to the metaverse. Tatler will be acquiring land plots in Mega City 2—the latest expansion of The Sandbox’s virtual world map—and collaborate with the world’s most prestigious brands and identify innovative ways to introduce new luxury in the digital age.

"We see this expansion into the metaverse as a natural next step for Tatler, as it redefines what luxury looks like and positions itself as Asia's leading luxury actor in Web3," says Michel Lamunière, the media group’s CEO and chairman. 

Aiming to sculpt the future of luxury, Tatler will host a series of events and cultural experiences to bring the best of lifestyle to The Sandbox. As well as joining hands with M+ Museum to host the first-ever Tatler Ball in the metaverse, the company will organise a Gen.T summit to bring together young leaders shaping Asia’s future.  

"Our audiences crave meaningful and new experiences. We see Mega City 2 as the prime environment in which we can engage our most influential community members, all of whom share this passion for discovering what luxury means to Asian consumers today," he adds.

Read more: Animoca Founder Yat Siu on the Rise of Metaverse and What It Means for the World of Luxury

"We're looking forward to joining the experiences built by Tatler Asia; one of the most iconic publications in lifestyle and luxury in Asia; in The Sandbox open Metaverse, that will bring the most glamourous; stylish; influential and visionary people and connect them to a global audience, letting them interact; learn, discover, be inspired and amazed as we bridge culture from the physical world into the virtual world," says Sébastien Borget, co-founder and chief operating officer of The Sandbox.

The partnership with Sandbox isn’t Tatler’s first foray into the metaverse. Earlier in March, the company launched a new talk show, Tatler TV: Meta Versed, which invites visionaries and leaders in their respective fields to share their thoughts on NFTs, virtual worlds, and how they are reshaping the luxury sector. Among the guest speakers were Yat Siu, co-founder of Hong Kong-based game software company and venture capital firm Animoca Brands; WhaleShark, owner of the world’s largest NFT collection and founder of the $WHALE NFT collector community; and Andrew Choi, founder and CEO of Zipcy SuperNormal NFTs.  

Tatler will be launching a newsletter and podcast later this year to further engage its audiences as well.

Follow Tatler on Instagram and Facebook to stay tuned for all the updates about their partnership with The Sandbox 

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