Digital assets could change how we view finance

From Bitcoin, blockchain, to carbon credits, Varit Bulakul of The Brooker Group is expanding his business into a full-service financial advisory firm, believing that digital assets represent a major opportunity for the financial world

For years, Eddie Varit Bulakul has been learning from his father, Chan Bulakul, a legendary investor and financier behind the success of major deals at the national level. He has also had the opportunity to work on various cases with The Brooker Group's Investment Banking and Advisory teams, leading him to play a key role in transforming and driving the organization towards investing in digital assets as Head of Digital Asset.

The Brooker Group Public Company Limited (BTC) is the first company to decide to invest in cryptocurrencies and expand the scope of digital asset consulting, whether it's about coin structures or using blockchain technology to create projects to expand businesses. This makes The Brooker Group one of the few organizations that can provide one-stop service, including financial consulting, business consulting (such as company structures and business plans), and digital assets.

Above Varit Bulakul, the energetic young executive of The Brooker Group (BTC) (Photo: Worapon Teerawatvijit)

Varit Bulakul, the energetic young executive of The Brooker Group (BTC) (Photo: Worapon Teerawatvijit)

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Opportunities in global megatrends

Back in 2017, brothers Varit and Varut Bulakul began to recognize new opportunities in the financial world from the rise of digital assets and Bitcoin. While they saw significant growth potential, policies were unclear and countries were not yet supporting this. Therefore, they felt it was not the right time to push for organizational change.

“It's important to stay ahead of the curve. Changing a large organization with a long legacy, or trying to push for a certain approach that will significantly impact its image and business operations, requires the right timing.”

Until 2020-2021, when the US accepted digital assets, large companies on the stock exchange began to invest, crypto funds emerged, businesses related to digital assets, laws began to support them, and a giant trading platform (exchange) like Coinbase set up a business, including investors and a large influx of money. That was an important turning point that made the company ready to step into the world of digital assets.

"We believe this presents a huge opportunity for the financial world. Businesses and ecosystems will see significant growth. Leveraging blockchain technology to create smart contracts, enabling global trade through accessible currencies, at low cost, with transfers of less than one baht in less than five seconds, while also offering unprecedented transparency and security, will continue to grow and expand globally in rapid succession."

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Major organizational changes

Over the past 30 years of The Brooker Group, this marks another significant milestone, born from the sharp vision of a new generation of leaders.

“With an expanding industry and the entry of major players like US, European, and Asian funds, it's crucial for us as financial advisors to understand this. We've begun educating board members and internal staff about new financial assets, as well as building our brand by investing heavily in digital assets to build global recognition and build a bridge for us to partner with global companies.”

Varit explained that the advantages gained from connecting with a global network include business collaboration, investment in promising projects, opportunities to connect clients with global venture capitalists, as well as updates on new technologies and insights for analysis and advice to clients on risk management.

“Most importantly, we have branded ourselves as the number one digital asset advisor and are planning for the future. We believe that the financial world will encompass more than just stock and bond issuances. There are new financial instruments that are no longer a distant prospect. These instruments can generate real money, raise real capital, and enable companies to achieve unprecedented revenue structures.”

Above Varit Bulakul, the energetic young executive of The Brooker Group (BTC) (Photo: Worapon Teerawatvijit)

Varit Bulakul, the energetic young executive of The Brooker Group (BTC) (Photo: Worapon Teerawatvijit)

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From blockchain to carbon credits

A key goal for The Brooker Group (BTC), in addition to launching various projects it has previously invested in, particularly building a brand that builds on the popular NFT collections CryptoPunks and Bored Ape Yacht Club, in which the company is a major investor, is to focus on and support carbon credits, which Varit believes will become a priority for governments around the world and major corporations.

"I believe global warming is no longer a distant reality. Unstable weather and unusual seasonality not only significantly impact crop yields, but are also risk factors for natural disasters. While not immediately apparent, I believe everyone is beginning to feel that our world is becoming strange. Carbon credit standards and trading are a mechanism to mitigate these impacts, and this is a major project we are currently developing."

This young and energetic executive, part of the Gen.T Leaders of Tomorrow, concluded with his dream: to help Thai people understand the potential of blockchain and DeFi technology and support Thai projects.

"In the world of digital assets, social media plays a crucial role in creating trends and buzz, and I believe Thais love this. If everyone understands the value of networks and communities, and we work together to promote Thai projects to the global audience, foreign investors will be eager to invest and use Thai-made apps. Everyone can also receive some kind of return before the buzz even begins. I really want this to happen in Thailand, but first, we need to make everyone understand what blockchain is and how it presents a bright opportunity for everyone's future. I'm going to do my best to raise awareness about this (smiles)."