Cover The fully electric Mercedes-Benz EQE SUV is designed to provide comfort for up to five passengers (Photo: Zed Leets/Tatler Hong Kong)
The fully electric Mercedes-Benz EQE SUV is designed to provide comfort for up to five passengers (Photo: Zed Leets/Tatler Hong Kong)
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Gen.T+
The Press Start Studios founder explains how cruising around Hong Kong in his first Mercedes-Benz has inspired him to create edutainment games and experiences
What qualities do you look for when buying a car? Vincent Siu, the founder and lead producer of Press Start Studios, believes that a high-performance vehicle should have a reliable braking and steering system to ensure smooth, precise and solid control during pauses and turns.
Knowing its favourable reputation, Siu purchased his first Mercedes-Benz E200, a car he planned to share with his family. “For a family car, the size is just right. It’s also comfortable and doesn’t consume too much fuel,” he recalls, adding that he didn’t take long to decide on the purchase.
As a busy entrepreneur, Siu typically drives his E200 when he needs to travel long distances or visit multiple locations in one day. These driving experiences through the streets of Hong Kong, a city known for its dense skyline and intricate roadways, have fuelled his creative juices as he built his first venture, Press Start Academy, and its sister brand, Press Start Studios.
Holding firm to his belief that education is most effective when it is enjoyable, his company focuses on creating programmes that gamify learning experiences for students and adults by using a variety of toys such as board games, cards and Lego.
Read more: School of Concepts founder Mint Lim envisions a world that leaves no child behind
Above Press Start Studios founder and lead producer Vincent Siu in the Mercedes-Benz EQE SUV (Photo: Zed Leets/Tatler Hong Kong)
Above The Mercedes-Benz EQE SUV on Barker Road at Hong Kong’s Victoria Peak (Photo: Zed Leets/Tatler Hong Kong)
Press Start Studios founder and lead producer Vincent Siu in the Mercedes-Benz EQE SUV (Photo: Zed Leets/Tatler Hong Kong)
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Driving on Bowen Road, a narrow and winding road on the slope of Central in Hong Kong Island, reminds him to keep the players of his games entertained, even within a short timeframe. “I love Hong Kong because of its diverse terrains and the interconnected roads that make it so easy to travel around the compact city. For instance, you can go from Happy Valley to Repulse Bay in just 10 minutes. The journey takes you from wide urban roads to narrow ones, with twisty roads on the slopes and finally leads to the beach. It’s incredible how the city offers such varied experiences in such a short time,” he explains.
Siu has been driving his Mercedes-Benz E200 for eight years (Photo: Vincent Siu)
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He also destresses by driving through the metropolis’ different terrains and enjoys finding his way around without using a navigation map. He likens the experience to playing one of his favourite childhood video games, SimCity, an open-ended city-building game. “Driving is about the thrill of discovery and the joy of the journey more than the destination,” says Siu.
Read more: This social entrepreneur is empowering mothers and maternal figures in a bid to change her community
Siu hopes to get one of the German marque’s electric models next. When he got the opportunity to test drive the latest Mercedes-Benz EQE SUV, the experience left Siu intrigued. “I didn’t feel any difference between driving the EQE SUV and my E200—and that’s about the highest compliment I can give it,” he said. Siu also liked that the EQE SUV’s touchscreen display was minimalistic and intuitive.
Read more: How an episode of ‘Top Gear’ inspired this founder to start his biofuel business
Above Siu drives the Mercedes-Benz EQE SUV on Barker Road at Hong Kong’s Victoria Peak (Photo: Zed Leets/Tatler Hong Kong)
Above The digital display behind the steering wheel provides status information and instructions (Photo: Zed Leets/Tatler Hong Kong)
Siu drives the Mercedes-Benz EQE SUV on Barker Road at Hong Kong’s Victoria Peak (Photo: Zed Leets/Tatler Hong Kong)
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This month, after launching Press Start Studios’s first card game designed to train one’s creativity, Siu is ready to explore Hong Kong again and gather fresh ideas.
Above The Mercedes-Benz is one of the renowned luxury car manufacturers from Germany (Photo: Zed Leets/Tatler Hong Kong)
Above Siu with the Mercedes-Benz EQE SUV (Photo: Zed Leets/Tatler Hong Kong)
The Mercedes-Benz is one of the renowned luxury car manufacturers from Germany (Photo: Zed Leets/Tatler Hong Kong)
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This article is in partnership with Mercedes-Benz Hong Kong. Now, meet more Gen.T Leaders of Tomorrow 2024 in the Education sector.
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Credits
Content Direction: Kat Yeung
Videography: Isaac Woo
Photography: Zed Leets
Producer: Jasmine Cheung, Yoyo Chow
Camera Crew: Leung Nin Hong, Sailo Ng
Grooming: Evelyn Ho
Accessories: Samsung
Topics
Based in Hong Kong, editor Yoyo Chow covers the people and ideas redefining Asia’s future—from cutting-edge innovation and AI to bold moves in sustainability and diversity. She also drives content for Tatler Gen.T in Hong Kong, a platform and community spotlighting the region’s next generation of startup founders, creatives and changemakers.
Before that, she was a video journalist producing content for international TV and digital platforms, including Reuters and South China Morning Post. If you have a powerful story to share, she’s all ears. Send press materials, event invites and any inquiries to yoyo.chow@tatlerasia.com.
