Cover Cartier Women’s Initiative 2023 Fellow Mint Lim was in Kuala Lumpur in March for the Front & Female Awards Malaysia 2024 (Photo: Fady Younis/Tatler Malaysia)

A chat with Cartier Women’s Initiative 2023 Fellow Mint Lim on expanding her award-winning and inclusive brand of education to Malaysia

“Please don’t be offended... I’m not looking into your eyes directly but actually concentrating on your eyebrows as we’re talking,” Mint Lim says candidly, adding that she has dyslexia and that people with learning differences often have unique challenges to overcome when it comes to learning and interacting. “It’s sometimes hard for me to handle that emotional presence, because in my mind I’m going part by part on this formula in my head while speaking, otherwise I might sound incoherent,” she says with a winsome grin. 

Lim is the founder of the School of Concepts, an educational institution in Singapore that teaches English and Chinese literacy as well as STEAM (science, technology, engineering, arts, and mathematics) proficiency through an innovative visual/auditory/kinesthetic learning methodology. Rethinking how different children learn and encouraging their unique optimal learning style, the School of Concepts lives its mission to leave no child behind. 

Read more: Cartier Women’s Initiative 2023: Meet the fellows from across Asia  

Tatler Asia
Above Mint Lim is the founder of the Singapore-based School of Concepts, coming soon to Malaysia

“In school, I didn’t understand what was going on,” Lim recalls. “I started thinking that the people around me are very smart, and so I must be either really dumb or really slow. When exams kicked in my low scores didn’t help.

“Thankfully, my parents never believed that I was less than anyone else. My dad once told me, ‘It’s ok if people take one year to do something that takes you five years to do. You will still get there’,” she says. “That built grit in me. That’s why I am here today. I learnt to realise that it doesn’t matter. We can still get to that end-goal.”

Lim’s inspiring outlook and work ethic have earned her both local and international acclaim. Last year, she was honoured as a Cartier Women’s Initiative 2023 Fellow—the first impact entrepreneur from Singapore to be inducted to the Cartier Women’s Initiative, an annual international entrepreneurship programme empowering women-run and women-owned businesses around the world that have a strong social and/or environmental impact.

See also: Women advancing women: Meet the Front & Female Awards Malaysia 2024 winners

“How does it feel being a Cartier Women’s Initiative Fellow? Quite surreal to be honest,” Lim says. “We always associate luxury brands solely with making profits. But to have one’s impact in society recognised in this way is like a fairytale.” 

She adds: “Being a Cartier Women’s Initiative Fellow has enabled me to put impact and sustainability on a global stage, which is so important in economies like ours where finding that sweet spot of being sustainable as a business can be quite trying.”

Tatler Asia
Lim was our special guest at the Front & Female Awards Malaysia 2024 dinner
Above Lim was a special guest at the Front & Female Awards Malaysia 2024 dinner

On March 7, Lim was in Kuala Lumpur for Tatler’s second Front & Female Awards Malaysia, an initiative also supported by Cartier that is in line with celebrating the individuals who are uplifting women and girls in society. “We realise that our Malaysian friends are so big on sustainability. People want to pay it forward, give back, take care of the environment,” Lim says. “There’s so much unity here in doing sustainability well. Coming here and seeing all this, I’m even more excited about expanding the School of Concepts to Malaysia.”   

Don’t miss: Forget Barbie: Meet the real-life heroes who fought for gender equality in Singapore

Ahead of the awards, we caught up with this inspiring social entrepreneur about her vision of education and her advice for other entrepreneurs seeking to amplify their impact in the world.  

Tatler Asia
Above Being a Cartier Women’s Initiative Fellow has helped her amplify her company's impact and sustainability on a global scale

Tell us about your plans to expand the School of Concepts to Malaysia!

We expanding into Malaysia this year, because of a pull rather than a push. We have friends here who have been asking us to bring our brand of education nearer to them. But setting up schools mean heavy investments in a physical learning space.

It will also take time because we can only open one centre at a time, right? School of Concepts wants to be able to educate at least a million children and give them literacy by 2025. We thought long and hard about this and decided the best way forward was to come in through a hybrid method. 

Tatler Asia
Above The School of Concepts teaches English and STEAM literacy through an innovative visual/auditory/kinesthetic learning methodology

What does this hybrid learning method entail and how does School of Concepts implement it?

When building a school you realise you will only be able to reach out to as many children that are in your geographic space. Covid presented an opportunity to change this way of thinking. Covid forced us to think about how we reach out to kids beyond our physical spaces. We knew at School of Concepts that we wanted to reach out to children further. That’s when we started building our ed-tech arm, called School on the Cloud. 

Tatler Asia
Photo: School of Concepts/Facebook
Above Lim at a School of Concepts storytelling session at the Good Day Out Carnival 2018 at Gardens by the Bay (Photo: School of Concepts)

Then I started thinking about younger children—can they learn fully online? Normal learners who learn by receiving content are commonly auditory or visual. But what about more hands-on learners? They can’t just look at information and receive it that way. They still need a hands-on experience. That pushed us to think further about creating hybrid toy kits for kids to make literacy fun and science more relatable. School of Concepts’ toy arm started the ‘Funbox’, which are toy kits inspired by STEAM-based education, but it actually teaches children about impact and environment. Look out for them soon in Malaysia!

Tatler Asia
Above Lim wears a Cartier Tank Must watch and Panthère de Cartier necklace and bracelet

What do you think is your greatest strength?

Being mission-minded towards impact. I’ve built and exited education centres in my past life as a for-profit entrepreneur. But when we first started, it was quite unusual for a company to focus so much on being inclusive and providing in-house subsidies to the lower-income group.

But having that right formula made things work for us–and being fervent in the belief that a classroom or school can be for every child, not just a specific group of children, actually pushed us forward to do more. We enroll inclusively, we hire inclusively, we provide subsidies for children who cannot afford the education. We make sure our classrooms are inclusive.

What advice do you have for entrepreneurs looking to make a difference? 

The first would be to really love what you do. It’s important to be able to differentiate passion and infatuation from love for what you do. You may like something because it feels great at that point, but that can’t hold it up and see it through to the end.

If you really love something, you have to embrace the good, the ugly, and the bad. It really takes a lot of resilience and grit to stand by what you truly believe and to be creative, brave and courageous.

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