Noname is a group co-founded by lifelong friends Echo Bueno and Chili Perez. The community has grown tremendously, attracting dozens of people to their intimate events, with more looking for a way to get invited (Caption: Gabriel Bohol/ Photo: Noname)
Cover Noname is a group co-founded by lifelong friends Echo Bueno and Chili Perez. The community has grown tremendously, attracting dozens of people to their intimate events, with more looking for a way to get invited (Caption: Gabriel Bohol / Photo: Noname)
Noname is a group co-founded by lifelong friends Echo Bueno and Chili Perez. The community has grown tremendously, attracting dozens of people to their intimate events, with more looking for a way to get invited (Caption: Gabriel Bohol/ Photo: Noname)

What is the value of ‘third places’ at a time like this? In this interview, Tatler gathers insights from community builders in Manila: Palm Tree Abbey, Noname and Caffeine Club PH

The summer of 2016 was a period I fondly remember. I had a decent smartphone, but didn’t use it as I do now: with endless scrolling, messaging far-flung friends or unintentionally projecting unavailability at functions. 

As you approach a certain age, you start to wonder what made the good ‘ol days feel less dull, and often it takes a pinch of guilt to realise the world has rewarded you with those tender times because you were more present and didn’t take for granted the sense of community that once felt so ordinary. 

Almost a decade later, the term ‘loneliness epidemic’ emerged from the trenches of the internet and has since been recognised by the National Library of Medicine. The phenomenon likely took root during the height of COVID-19, when complete seclusion was required. Unfortunately, that disconnection is something many have yet to move on from, especially in the city, where a nine-to-five grind remains essential for getting by. 

This is where ‘third places’ come into play—spaces beyond home or work where the currency is trust, connection and belonging. In this article, Marla Darwin of Palm Tree Abbey in Comuna; Echo Bueno and Chili Perez of Noname; and DJ Jenil of Caffeine Club PH talk about the price of community and why companionship is important now more than ever. 

In case you missed it:  10 Safe Queer Spaces in the Philippines: O Bar, Nectar, Fred's Revolucion

Tatler Asia
Palm Tree Abbey co-founder Marla Darwin opens up about the structures of Metro Manila and how it contributes to 'disconnect' among people (Photo: Marla Darwin/Palm Tree Abbey)
Above Palm Tree Abbey co-founder Marla Darwin opens up about the structures of Metro Manila and how it contributes to the ‘disconnect’ among people (Photo: Palm Tree Abbey / Marla Darwin)
Palm Tree Abbey co-founder Marla Darwin opens up about the structures of Metro Manila and how it contributes to 'disconnect' among people (Photo: Marla Darwin/Palm Tree Abbey)

“Metro Manila tends to disregard the ‘human scale’ with its infrastructure. You’d have to brave through gridlock traffic to see people, and there are few free places to have fun. In turn, that has made us retreat indoors and reserve our limited time for rest”

- Palm Tree Abbey co-founder Marla Darwin on the structures of Metro Manila -

There’s plenty to blame for the so-called loneliness epidemic, but Palm Tree Abbey co-founder Marla Darwin first points to the city’s cold, unfeeling infrastructure. She explains that the lack of thoughtful urban planning, walkable streets, green spaces and communal areas breed disconnection.

“I do believe that we’re going through a loneliness epidemic. Metro Manila tends to disregard the ‘human scale’ with its infrastructure. You’d have to brave through gridlock traffic to see people, and there are few free places to have fun. In turn, that has made us retreat indoors and reserve our limited time for rest,” she says.

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Marla and Joel Dawrin are the co-founders of Palm Tree Abbey a brewery nestled in Comuna, Makati (Photo: Marla Darwin/Palm Tree Abbey)
Above Marla and Joel Dawrin are the co-founders of Palm Tree Abbey a brewery nestled in Comuna, Makati (Photo: Palm Tree Abbey / Marla Darwin)
Marla and Joel Dawrin are the co-founders of Palm Tree Abbey a brewery nestled in Comuna, Makati (Photo: Marla Darwin/Palm Tree Abbey)

Darwin asserts that a healthy society thrives when people can see their friends and family with ease. “This allows us to develop solidarity. A little place like Palm Tree Abbey can’t solve these infrastructure issues, and we’re still a business at the end of the day. But what we can do is be a social space that offers a possibility to hang out with those dearest to you, to make new friends or even the possibility to enjoy your own company.”

More from Tatler: Palm Tree Abbey

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Noname's 'Summer Sayawan' event at Casa Manila, Intramuros (Photo: Noname)
Above Noname’s ‘Summer Sayawan’ event at Casa Manila, Intramuros (Photo: Noname)
Noname's 'Summer Sayawan' event at Casa Manila, Intramuros (Photo: Noname)

Noname’s Echo Bueno and Chili Perez are no strangers to loneliness; in fact, their collective was born out of it. “We saw our old haunts close down, and whatever communities we had pre-pandemic were significantly transformed because of the nature of time and life,” says Perez.  

Having just started living alone, Bueno shares that he has had his fair share of quiet confrontations with solitude. “There would be moments where loneliness doesn’t come in obvious shapes and forms. It might be realising you have been only making dinner for yourself, or a bottle of wine that stayed overnight in the fridge just tasted better last night when I had company around,” he discloses. 

See also: How Noname builds a community with music, wine, and good company

Tatler Asia
Photo of Echo Bueno and Chili Perez, co-founders of Noname (Photo: Sam Gonzales)
Above Photo of Echo Bueno and Chili Perez, co-founders of Noname (Photo: Sam Gonzales)
Photo of Echo Bueno and Chili Perez, co-founders of Noname (Photo: Sam Gonzales)

“That’s why we built Noname the way we did. We wanted it to feel like that sandbox in the playground, where you could play side by side with other kids you’ve only met a couple of minutes ago, playing until you made a friend or not. Casual, warm and fun was the secret”

- Echo Bueno and Chili Perez on why they build communities through Noname -

Both Bueno and Perez assert that forming a community through Noname was integral in overcoming alienation and its emotional toll. “It allowed us regular excuses to hang out with friends and to meet new people. Especially like-minded people who shared the same interests or curiosities. For us, that was a game-changer,” Bueno asserts, noting that for him, loneliness didn’t always mean being physically alone; it’s being in a room full of people and still feeling disconnected.

“That’s why we built Noname the way we did. We wanted it to feel like that sandbox in the playground, where you could play side by side with other kids you’ve only met a couple of minutes ago, playing until you made a friend or not. Casual, warm and fun was the secret. Noname was our antidote to that.”

Tatler Asia
A 'coffee rave' hosted by Caffeine Club PH helps build community around Manila (Photo: Caffeine Club PH)
Above A ‘coffee rave’ hosted by Caffeine Club PH helps build community around Manila (Photo: Caffeine Club PH)
A 'coffee rave' hosted by Caffeine Club PH helps build community around Manila (Photo: Caffeine Club PH)

DJ Jenil of Caffeine Club PH shares that he has trouble displaying signs of sadness because his feelings are often misconstrued due to the very nature of his job. His club, which organises ‘coffee raves’ in the Philippines, gathers early birds and allows them to have dance parties with coffee instead of alcohol. 

“Many assume I’m constantly surrounded by others, so loneliness seems unlikely. But I’ve played in festivals with 10,000 people and still felt empty after,” he says. 

Tatler Asia
DJ JNL (Jenil) underscores that when it comes to meeting new people, it is important to have a diverse range of ‘safe spaces’ (Photo: Caffeine Club PH)
Above DJ JNL (Jenil) underscores that when it comes to meeting new people, it is important to have a diverse range of ‘safe spaces’ (Photo: Caffeine Club PH)
DJ JNL (Jenil) underscores that when it comes to meeting new people, it is important to have a diverse range of ‘safe spaces’ (Photo: Caffeine Club PH)

“Many assume I’m constantly surrounded by others, so loneliness seems unlikely. But I’ve played in festivals with 10,000 people and still felt empty after”

- DJ JNL (Jenil) on loneliness -

The disc jockey underscores that when it comes to meeting new people, it is important to have a diverse range of ‘safe spaces’. “Our events are safe spaces. The lights are on and not dimmed. There’s no alcohol, no one stumbling around drunk, no weird pressure to act a certain way,” he says. 

“Most cafés we work with don’t even serve alcohol. It’s clean, it’s open and it feels safe, especially for people who’ve never felt like they belonged in the club scene.”

Related: Connections in the Modern Age: ‘How to lose a girl in 10 days’

The Price of Community

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What is the biggest price of community? In this article, community builders in Manila answer the pressing question (Photo: Matthias Zomer/Pexels)
Above What is the biggest price of community? In this article, community builders in Manila answer the pressing question (Photo: Pexels/Matthias Zomer)
What is the biggest price of community? In this article, community builders in Manila answer the pressing question (Photo: Matthias Zomer/Pexels)

Real communities, the ones built beyond scrolling feeds, quick chats and ‘likes’, demand a price. Often it’s time and effort, often it’s ill feelings and most of the time it’s thinking about what you owe other people.

Western psychology, insofar as it is interpreted in the modern world, has long prioritised the individual’s need for self-enhancement and preservation. Its approach has been so thoroughly adopted that the desire to protect oneself from discomfort and contempt from others outweighs the willingness to endure those challenges in order to build more meaningful relationships. 

For Darwin, the most profound sacrifice involved in the pursuit of belonging is “friction”. She argues that communities will inevitably consist of individuals who differ from one another and are therefore bound to cause each other some inconvenience at times.

“This is a good thing,” she says. “Because this is how we learn how to co-exist.” Darwin adds that there is something very human about getting in touch with one another. 

“Communities allow us to learn how to dialogue, communicate our needs and think as a collective. A life that’s always smooth and comfortable is overrated.” 

Tatler Asia
Recuerdo, A Classical Concerto  (Photo: Noname)
Above Recuerdo, A Classical Concerto (Photo: Noname)
Recuerdo, A Classical Concerto  (Photo: Noname)

“A real community asks something of you, it asks you to show up, to listen more than you talk, to share a real part of yourself with others and to care about people even when it can be inconvenient”

- Echo Bueno and Chili Perez of Noname -

Bueno and Perez, for their part, say time, energy, and ego are essential for community. The Noname co-founders reference Unreasonable Hospitality by Will Guidara. “It tells the magic that happens when you give a bit more than what people expect,” they share. 

“A real community asks something of you, it asks you to show up, to listen more than you talk, to share a real part of yourself with others and to care about people even when it can be inconvenient.” 

The duo believe that patience is required in forging deeper bonds, as it usually does not happen overnight. “The biggest learning for us is that you don’t always get something back right away. But when you give those things freely, the return is exponential. Love always comes back around.”

The Weight of ‘Third Places’

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Why are 'Third Spaces' relevant at a time when there is a 'loneliness epidemic'? (Photo: Caffeine Club PH)
Above Why are ‘third spaces’ relevant at a time when there is a ‘loneliness epidemic’? (Photo: Caffeine Club PH)
Why are 'Third Spaces' relevant at a time when there is a 'loneliness epidemic'? (Photo: Caffeine Club PH)

Immersing oneself in a third place, wherever it may be, and regardless of the sacrifices required, serves as a powerful reminder of our shared humanity. For a fortunate few with time to spare, simply making space for these moments becomes an act of resistance against corporate demands. 

“We are more than our jobs and responsibilities. We are more than cogs in capitalist machines. When we don’t engage in activities that make us feel human again, then what is it exactly we are working for?” Dawin asks.

Bueno and Perez, on the other hand, say that for third places to thrive, there must be a recognition of something greater than ‘the self’. 

“Third places remind you that the world is bigger and beyond you. Sometimes we feel so alone because we spend so much time either in our heads or in spaces where we have huge roles to play. Sometimes, you just need to be in a room where you can be silly again, ask strange questions or cry over a movie without needing to explain yourself,” the duo shares. 

Tatler Asia
The community within the premises of Palm Tree Abbey in Comuna Makati (Photo: Palm Tree Abbey)
Above The community within the premises of Palm Tree Abbey in Comuna Makati (Photo: Palm Tree Abbey)
Tatler Asia
The community within the premises of Palm Tree Abbey in Comuna Makati (Photo: Palm Tree Abbey)
Above The community within the premises of Palm Tree Abbey in Comuna Makati (Photo: Palm Tree Abbey)
The community within the premises of Palm Tree Abbey in Comuna Makati (Photo: Palm Tree Abbey)
The community within the premises of Palm Tree Abbey in Comuna Makati (Photo: Palm Tree Abbey)

The benefit of kinship hardly manifests as something tangible, and most of the time, it is in the presence of others that we feel the cruelest of emotions. But there is nothing more absolute than this: the world is too big of a hell for one, and when the times call for kindness, there is always a chance you’ll find it if you just show up

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Credits

Images: Noname, Palm Tree Abbey, Caffeine Club PH
Photography: Sam Gonzales
Jove Moya
Senior Feature Writer, Tatler Philippines
Tatler Asia

Jove holds a degree in Journalism and is currently pursuing graduate studies in Philosophy at the University of the Philippines–Diliman. She has flair for in-depth, interview-driven stories that explore politics and culture, shaped by her background in national broadsheets. 

When she’s not on assignment, Jove spends her days painting, sipping lemonade, and walking her dog, Jupiter. She can often be seen in Escolta with a film camera in hand, browsing novelty shops in search of rare memorabilia. For leads, reach her at Jove@tatlerphilippines.com.