Lim Kim just released her latest single ‘ult’ (Photo: courtesy of Lim Kim)
Cover Lim Kim just released her latest single ‘ult’ (Photo: courtesy of Lim Kim)

Lim Kim, who recently released her latest single ‘Ult‘, reflects on her decade-long career and shares why she writes songs for Asian women

The world of K-pop is alluring, so it’s no wonder that there are thousands who want to join the industry. But opting to leave the K-pop space once you are in it is an unusual choice for anyone trying to make a name for themselves in the South Korean entertainment industry.

For starters, without the help of big labels and companies, such as Hybe, SM or YG, and their network: opportunities may look less varied, collaborations less glamorous—and in general, finding success might be more difficult. But for South Korean idol Lim Kim, becoming an independent artist was worth the risk. “Cultivating my own identity has always been important to me. My intuition told me I could produce something unique by getting out of the system,” she tells Tatler on a phone call. 

From debuting as a K-pop idol to crowdfunding an album with songs written “for women like me,” and collaborating with all-female dance crew 1million on her latest song Ult, Kim has always been bold in paving her own unique path throughout her 13-years-long career.

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Debuting as an idol

Unlike many other idols, becoming famous wasn’t part of Kim’s childhood dreams. “I used to be a very shy girl,” she admits. “Performing and singing in front of people had never really been part of my plans.” Studying in North America—first in Canada, then in the United States—would really change her vision of the music industry, and helped her bloom from a shy teenager to a passionate performer. 

She started her music career while studying in high school in New Jersey in 2011, with the Korean folk pop duo Togeworl. They placed third in the Korean singing competition Superstar K3, and Kim decided to move back to South Korea, where she was signed by an entertainment company, and found fame as a solo artist in 2013.

Released the same year, her first long project A Voice quickly captivated audiences: the jazz and folk music blend, harmonised by Kim’s smooth voice, was a success amid the big pop and hip-hop hits of that time. Think Gentleman by Psy, Who You? by G-dragon, or even We are Bulletproof by BTS; A Voice, despite being counter-current, dominated the charts alongside these mega hits.

At the time, she recalls mostly singing love songs. “Because of the music I was producing, people thought I was so calm, so quiet, so shy. But that wasn’t the full me,” she says. After releasing three successful projects, she felt ready to show other facets of her personality to the world. “When you start performing young like me, you mature a lot along the way,” she says. “When I debuted, I just wanted to become a singer. Now, I want to make music that speaks to myself and people around me.”

To do so, she figured the first step was to part ways with her entertainment company. The second step would take her three years to figure out. 

From romantic ballads to denouncing orientalism

During her three-year hiatus, Kim had a lot to figure out: was it possible to become a successful singer without the support of a big management company? What was the best course of action: to play it safe, follow the trends, or take a risk? As it turns out, all the singer needed to do was to shift the focus back on herself and her intuition. 

During this time, Kim reached out to producers independently, and started writing about what she knew best: being a Korean woman. “When I lived abroad, people didn’t know what Korean culture was, and had a tendency to look down upon us. As talks about diversity started to become more popular, I thought I had a role to play in spreading my truth.”

She made her comeback in 2019 with the song Sal-Ki, whose message was loud and clear: “Decolonise from weakness”, went the lyrics. “Overpower their system [...] Don’t identify self in male gaze. I’m raising my voice to be heard, building my world on me.” And she was indeed building a whole new world.

Generasian, her first independent project—which she crowdfunded—is the musical materialisation of this new universe that the singer has been trying to build: a world where Asian women could proudly be themselves. “Because of my race and gender, people make a lot of assumptions about my personality, and quickly put me in a box,” Kim says. “My goal with Generasian was to explore the different facets of my personality and femininity. I played a variety of strong and defined characters in each of my songs.”

In the opening of her album, Minjokyo (Entrance), she welcomes her listeners with Pansori-like vocals [a traditional form of Korean music] and an all-female choir, all following a rhythm reminding of Korean shamanic rituals. In Yellow, she sings: “Break domes of male dominance. We yellow, yellow, yellow, yellow. Who’s the fucking queen?”. In the dreamy video of the avant-pop song Mong, she aspires for freedom, surrounded by Korean women of all ages.

In the K-pop industry, where subjects such as women empowerment remain taboo to this day, Kim has carved a position as a disruptor and avant-garde musician.

“Many people were surprised by my transition,” Kim says. “But my goal was to show the world how much energy I have, how creative I am, or how explosive I can be. I am so many different things at the same time, and I wanted to share that through my music.”

At the same time, Kim doesn’t want to disavow K-pop codes. “Korean culture has this fierce energy of blending things together. Whether it’s food, clothing, music: we blend genres more than any other countries. K-pop is a great example of this, and, for Generasian, it allowed me to experiment with electronic music, jazz, R’n’B, hip-hop, traditional Korean music and more.”

Following the success of the project, Kim continued with this approach. She injected a minimalistic energy in her single Mago (2021), opted for electronic music in Veil (2021), and came back to the classic K-pop codes for her love song Confess to You (2023). In other words: the fierce Generasian area was behind the K-pop singer, who was ready to continue her experimental journey.

At least that was her goal, until beloved Korean dance crew 1milliondance studio came into play. 

Lim Kim’s ult(imate) form

In September 2023, 1milliondance studio covered Yo-Soul and Yellow (2019) in the dance competition Street Woman Fighter 2. “It was unexpected and so refreshing,” Kim admits. “I gave so much creating Generasian that I felt that I exhausted the genre, but the 1million crew’s energy inspired me so much that we decided to collaborate on a song together”.

It took Kim only three days to come up with Ult—which stands for “ultimate,” and is supposed to be revealing her “ultimate form through delving deeper into her easy-going side”. In the music video, Lim Kim’s aesthetic is heavily felt: the minimalist red decor overhung by a giant yellow moon glows on female dancers wearing a diverse range of black outfit, occasionally using swords to accentuate their choreography. 

“1milliondance studio is full of talented women, and I’m happy that through the music video, we managed to highlight all of the dancers’ unicity and characteristics,” Kim says. “It’s so important for me to work with people that have their own identity.”

This strategy seems to be working for the artist. Two months after the release of the music video, it’s been watched more than 2.8 million times already, which led Lim Kim to perform on the prestigious Korean TV channel Mnet Official, for Bulgari and others. Kim hopes that her success may serve as an inspiration for others: the K-pop industry is becoming much more diverse than one could imagine—and it will continue in that way, as long as artists receive the support to go rogue when necessary.

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