How I’m Making It is a weekly series in which Tatler speaks to influential individuals about their unique journeys and what keeps them going.
It is fairly common for the offspring of business owners to join in on the family’s entrepreneurial journey one day. It is even more common though, for some of them to skip a couple of steps required before reaching a position of leadership.
But not Claudia Soare, who is the daughter of none other than beauty mogul and the “Queen of Brows”, Anastasia Soare—the founder of renowned cosmetics brand Anastasia Beverly Hills.
In fact, the younger Soare started out her career in the company by working the reception at her mother’s Beverly Hills salon, a move that she strongly believes shaped who she is today.
“It helped my admiration and respect towards everyone. I never think less of anyone in a lower position than me—the front desk associate could be running the company in a few years,” Soare shared with Tatler in an email interview.
And Soare is a real-life representation of this as the 33-year-old worked her way up to become the president of Anastasia Beverly Hills as well as the founder of her own line of makeup, Norvina, which is also the name that her 1.6 million followers on Instagram are more familiar with.
She added: “One of my biggest takeaways (other than that I never want to wear nail polish in the shade Ballet Slippers by OPI ever again) was that some people in positions of power or privilege were not very nice to people they consider less than them.”
“It’s important to acknowledge everybody, not just the people you think you should. I go out of my way to elevate people regardless of their position.”
Soare jokingly shared that she didn’t really have a choice but to be part of the beauty industry; thankfully, though, she loves it.
While she’s famous for releasing gorgeous eyeshadow palettes that are as colourful and bold as her signature artistic makeup looks, Soare is quite the skincare junkie who takes her beauty routine seriously. (More about this below.)
In fact, she still abides by the best beauty advice she’s ever received as a child.
“I’ve been freckly ever since I was a kid, and I hated my freckles for making me weird and not pretty like the other girls. So thankfully, I obsessively wore sunscreen when my friends would bake in the sun to keep the freckles from sprouting like mushrooms,” Soare said.
Below, we find out more about her day-to-day life as a beauty entrepreneur, her journey in the family business so far and her heavily Asian-inspired skincare routine—yes, she’s definitely in the know when it comes to K- and J-beauty. So much so that she hopes to expand the Anastasia Beverly Hills brand in Asia. And we can't wait to see more from her.