Cover The BMW i7 brings a new dimension of luxury to today’s discerning consumers with Forwardism
The BMW i7 brings a new dimension of luxury to today’s discerning consumers with Forwardism
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The latest all-electric 7 series embraces innovation and progress to welcome change and push boundaries
In an era where innovation propels progress, BMW is dedicated to redefining luxury within the premium automotive sphere. Enter Forwardism, a driving force behind BMW’s unwavering commitment to effecting meaningful change for all, bridging the gap between aspiration and reality. Beyond merely crafting automobiles, BMW forges connections, comprehends interests, and adapts to the ever-evolving demands of its discerning patrons.
For those who navigate the world with a collective vision to shape the future, those who steadfastly pursue tomorrow, ceaselessly striving for more and enriching themselves as well as those around them, Forwardism is a way of life. It embodies progressiveness as a natural state of being, the delight of anticipating and embracing the future even before it takes form. The concept continually challenges conventions, seeking to ensure a better future experience with unwavering certainty. It entails questioning established norms today to secure enduring happiness for tomorrow and beyond. These principles are beautifully embodied in the all-electric BMW i7, setting it apart as the contemporary icon of luxury.
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The BMW i7: Where luxury meets technology
Above In partnership with Swarovski, BMW has developed a sleek and stylish crystal headlight
Above Forwardism is what drives the all-new, all-electric BMW i7, setting it apart as the contemporary icon of luxury
In partnership with Swarovski, BMW has developed a sleek and stylish crystal headlight
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The BMW 7 Series has been a symbol of luxury and innovation since 1977. In its 7th generation, it reasserts its position as a trailblazer, leading the way in electromobility, digitalisation, connectivity, and comfort.
As you approach the BMW i7, you are greeted by a spectacle of light and luxury. Its Swarovski crystal headlights illuminate the way, creating a mesmerising “Great Entrance Moment.” The illuminated BMW Iconic Glow kidney grille, crystal headlights, and a side carpet of overlapping crystals set the stage for a truly magical experience. The sedan’s automatic doors open to welcome you into the lap of luxury, creating a sense of arrival like no other.
The BMW My Mode Expressive takes its cue from the vibrant hues of a city at night
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Experience your own emotions come to life within the cockpit. With a single command, BMW My Modes allows you to immerse yourself in entirely new realms of sensation. Each mode is a testament to creative design and a unique soundscape by BMW IconicSounds Electric—crafted by world renowned composer, Hans Zimmer. Initially introduced with three captivating modes namely the Sport, Efficient, and Personal modes, BMW has added three new modes to the category, Relax, Expressive, and Theatre. Relax Mode draws inspiration from the natural world, transforming the cockpit into a bright dune landscape during the day and a starry Milky Way night sky after sunset. On the other hand, Expressive Mode takes its cue from the vibrant hues of a city at night, infusing the cockpit and displays with the dynamic energy of yellow and blue tones.
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The i7 features an impressive 31.3-inch BMW Theatre Screen at the rear
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At the rear, passengers will discover a pair of 5.5-inch integrated touch screens gracing the rear doors. These screens grant effortless command over the infotainment system which features an astounding 31.3-inch BMW Theatre Screen with 8k resolution that also displays content from HDMI sources and lets the back seat occupants enjoy content at various aspect ratios from 16:9 to 21:9 and 32:9 aspect ratio, perfect for long journeys.
Apart from controlling the cinematic experience, the integrated touch screens lets you adjust the automatic air conditioning and seat adjustments for unparalleled comfort. Sonically, the Bowers & Wilkins Surround Sound System takes the audio experience to the next level with an impressive ensemble speakers, subwoofer and shaker, for a truly 4D auditory journey elevating every moment with breathtaking sound quality.
Above The BMW 7 Series has been a symbol of luxury and innovation since 1977
The BMW 7 Series has been a symbol of luxury and innovation since 1977
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In the i7, Forwardism translates into a vehicle that not only meets the high standards set by previous 7 Series generations but also transcends them. It's a symbol of progress, a testament to the relentless pursuit of excellence, and a harbinger of the future of luxury automobiles. It invites you to experience a new dimension of automotive sophistication, where innovation and elegance converge to create a truly remarkable driving experience, making it an icon of luxury.
Get in touch with your nearest BMW authorised dealers for a test drive.
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Sim Wie Boon is the general manager of Tatler Malaysia. Previously the print and digital editor, Sim hails from the land of the hornbills, Sarawak. Sim is now based in Kuala Lumpur and brings more than a decade of experience in the media industry as a journalist and broadcast producer.
As a self-proclaimed geriatric millennial, he appreciates the finer things in life, from savouring a sip of single malt whisky to relishing in the deliciousness of char siew. While reminiscing about the indie-sleaze era, Sim now finds solace in the soothing tunes of ambient music, staying active through running and occasionally succumbing to the addictive world of doom scrolling.
Follow him on Instagram or Threads at @simwb
